NewsWeek Looks at Search Engine Optimization

* * Beatles-Beatles writes to tell us that Newsweeks is taking a quick look at search engine optimization. From the article: "If search-engine rankings are supposed to represent a kind of democracy--a reflection of what Internet users collectively think is most useful--then search-engine optimizers like Fishkin are the Web's lobbyists. High-priced and in some cases slyly unethical, SEOs try to manipulate the unpaid search results that help users navigate the Internet. Their goal is to boost their clients' (and in some cases their own) sites to the top of unpaid search-engine rankings--even if their true popularity doesn't warrant that elevated status."

Comments

Re:Uninteresting content gets undeserved attention

[killjoe]

Business people are people. A very small minority are good guys, most of them are asshole lying fucks. Oddly enough the more successful they are the more they are lying asshole fucks.

I don't think it's possible for an honest man to get far in business. The honest ones never row past the mom and pop corner store stage. That's why I always try to shop at the small guys.