On Yahoo!'s Acquisitions

Barry Norton writes "The Guardian has quite an insightful article about recent Yahoo acquisitions Delicious and Flickr. They quote Joshua Schachter, Delicious' creator: 'We're excited to be working with the Yahoo search team - they definitely get social systems and their potential to change the web. We're also excited to be joining our fraternal twin, Flickr!' And why Yahoo's interest? The article opines: 'It takes a lot of the hard work out of searching the web. The very clever thing about social software is that it puts the burden on to the user, not the provider.'"

Comments

PR...!

[mister_llah]

What you see there is the Public Relations Friendly(tm) version of the advertising plan you speak of...

When making a statement about such an acquisition, you don't say "The very clever thing about social software is that we can sell advertising at higher rates because we can tailor the ads to the market and promise more responsive viewing."

It's not that they are missing the point, it's that it doesn't sound very good to come out and say something that sounds so self-centered.

YAHOO is trying to catch up...

[PenguinBoyDave]

With all of the services Google has been offering, YAHOO has to catch up if they hope to stay on top. Google started simple and grew. YAHOO exploded, and has never really grown. Personally, I like what YAHOO has to offer, but I spend much more time on Google.