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The Return of the Commodore?
PseudoSapien writes "A Dutch consumer media company is hoping it can tap the power of the VIC 20, the PET and the Commodore 64 to launch a new wave of products, including a home media center device and a portable GPS (Global Positioning System) unit and media player. They're talking about Resurrecting Commodore." From the article: "Commodore is far from the first company to try to revive a once-popular tech brand. The Amiga, Commodore's onetime PC brand, has had its own decades-long history as fans tried to preserve both the computer's operating system and brand despite the lack of strong corporate backing."
Some Dutch company bought rights to use the commodore name and logo and is stamping it on some Chinese made OEM products?
Can't we just let the dead rest in peace anymore? I loved both my C=64 and my Amiga, but they're history. This is just marketing/branding, it has nothing to do with the original products, nor it's spirit.
"It's too bad that stupidity isn't painful." - Anton LaVey
So... This isn't Commodore, they aren't using old Commodore tech, they're just hoping that people are going to buy something because of the name.
I doubt this will work very well. Once people realise the association is fake, the products had better be very good, or else people will be angry that their good memories have been compromised, and they will be *less* satisfied than if they'd just bought a Brand Nobody product.
I think it's unlikely the products will be any good, or else they wouldn't have felt the need to tack any brand they could get their hands on as a way to promote them. Think of the ratio of good film tie-in games to bad.
Maybe they will make good use of the name, maybe they have the most wonderful products ever, but they are one wrong step from becoming unwanted graverobbers.
I stopped reading here.
I don't know what these people are doing with the Commodore name, but whatever it is, it isn't Commodore.
With spending like this, exactly what are "conservatives" conserving?
Um, just the company that created the single most successful model of computer ever (the C64); had a bunch of other very successful models (the C128, the VIC-20, the PET, the Amiga 2000, the Amiga 500); is generally acknowledged for inventing multimedia (with the Amiga 1000); had switchable GUIs, multiple processors, independent graphics processors, decent (stereo) sound and graphics, and scripting capabilities back before most other computer platforms even thought about such things; had reliably chainable external hardware well before USB; etc. Most of the best programmers I know today started on one of the Commodore series.