How Xbox Happened
Next Generation has an exerpt from the book Smartbomb, discussing how it was that Microsoft came to enter the console market. From the article: "Two years before the Xbox's launch, Bill Gates and his top executives retreated to Puget Sound to discuss Microsoft's business model. A seismic shift was under way. The late nineties was a time of a burgeoning new consensus among media pundits and high-tech industry folks that the consumer world would turn its eye from desktop computers toward 'information appliances.'"
We all know that it wasn't created.. it evolved from Bill's loins.