How Xbox Happened

Next Generation has an exerpt from the book Smartbomb, discussing how it was that Microsoft came to enter the console market. From the article: "Two years before the Xbox's launch, Bill Gates and his top executives retreated to Puget Sound to discuss Microsoft's business model. A seismic shift was under way. The late nineties was a time of a burgeoning new consensus among media pundits and high-tech industry folks that the consumer world would turn its eye from desktop computers toward 'information appliances.'"

Comments

Re:The same thing we do every night, Pinky

[Dot.Com.CEO]

You, basically a nobody, are judging the richest person in the world (who, by the way, got there by not failing), calling him pathetic. His plans, by the way, have not failed. Microsoft are a big player in the console market and they have a solid business plan. The fact that they are losing money on this market is more than offset by the fact that, strategically, they have ensured their presence in one of the most important areas in the entertainment industry.