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Firefox Commercial Contest

Posted by Zonk on from the go-spread-the-word dept.

Robbyboy writes "Mozilla announced an advertisment contest for the Firefox web browser, according to Information Week. They are asking Mozilla Fans to send them samples and the winners will receive prizes. The Contest is hosted at the Spread Firefox site" From the article: "Earlier this month, Mozilla launched the first phase of its Firefox Flicks campaign, which was a testimonial Web site in which fans could sing the browser's praise in short videos. To date, several dozen of the amateur clips, which vary widely in quality and have been submitted from more than 20 countries, have been posted on the site."

4 of 112 comments (clear)

  1. humour is key by eobanb · · Score: 5, Insightful

    seriously guys. how do you make something as arcane as auto insurance rates funny? you do it like Geico does. fact is, most people don't find what web browser they're using a terribly fascinating subject either. it might be hard for a lot of slashdotters to swallow, but one of the best ways to get people talking about Firefox is not throwing statistics at them or preaching about open source software. it's proper marketing. this is one of the reasons why Firefox has succeeded reasonably well so far versus, say, Opera. webmasters have 'get firefox' buttons on the bottoms of their web pages. taking it more mainstream would just be easiest, in my opinion, if a bit of humour was thrown in. i can't imagine what exactly it would be, but if you can make car insurance funny, you can make web standards funny too.

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  2. My Vision by bensafrickingenius · · Score: 5, Funny

    Involves thousands of paniced Japanese running through city streets screaming "MOZIRRA!!!!!! MOZIRRA!!!"

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  3. freedom is key too by H4x0r+Jim+Duggan · · Score: 5, Insightful

    > preaching about open source software

    I agree that preaching must be avoided, but not mentioning that it is free software is a false economy.

    People who don't value their freedom will let it slip through their fingers. i.e. they will install a bunch of proprietary plug-ins, and over time, Firefox will become a platform for a set of non-free plug-ins for browsing the non-free WWW.

    ...but the preaching has to be removed. Freedom and community could be mentioned without an explanation, and at least the user would then have the option of investigating for themself.

    In business terms, freedom is the software's "unique selling point".

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    1. Re:freedom is key too by Short+Circuit · · Score: 5, Insightful

      People don't value their freedoms.

      Cases in point: Gun control, DMCA, PATRIOT Act, Copyright extensions, broadcast flag (you know it's going to pass), DRM (Sony's rootkit wouldn't have gotten press if it didn't introduce security holes), All those bits of PATRIOT II that got slipped into other bills...the list would go on and on if I had bothered to divide DRM and gun control into passed and pending legislation.

      All you have to do is tug on their heartstrings, or put the fear of death in them, and they'll support whatever agenda you propose.

      It's political micro-minorities and activist groups that end up defending their own rights. The "silent majority" doesn't silently support or silently oppose; It just doesn't care. :-(

      Check back in 20 years, and see if I'm not right.

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