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Firefox Commercial Contest

Robbyboy writes "Mozilla announced an advertisment contest for the Firefox web browser, according to Information Week. They are asking Mozilla Fans to send them samples and the winners will receive prizes. The Contest is hosted at the Spread Firefox site" From the article: "Earlier this month, Mozilla launched the first phase of its Firefox Flicks campaign, which was a testimonial Web site in which fans could sing the browser's praise in short videos. To date, several dozen of the amateur clips, which vary widely in quality and have been submitted from more than 20 countries, have been posted on the site."

28 of 112 comments (clear)

  1. i hope... by know1 · · Score: 4, Funny

    ....that they do an out takes / freaks release a la viral advert style that can't be traced to them. everyone knows those reality tv shows that are talent contests are funniest when the contestants fail

  2. humour is key by eobanb · · Score: 5, Insightful

    seriously guys. how do you make something as arcane as auto insurance rates funny? you do it like Geico does. fact is, most people don't find what web browser they're using a terribly fascinating subject either. it might be hard for a lot of slashdotters to swallow, but one of the best ways to get people talking about Firefox is not throwing statistics at them or preaching about open source software. it's proper marketing. this is one of the reasons why Firefox has succeeded reasonably well so far versus, say, Opera. webmasters have 'get firefox' buttons on the bottoms of their web pages. taking it more mainstream would just be easiest, in my opinion, if a bit of humour was thrown in. i can't imagine what exactly it would be, but if you can make car insurance funny, you can make web standards funny too.

    --

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    1. Re:humour is key by rtb61 · · Score: 4, Interesting

      You think out of the box i.e. create a branding kit so that ISP's can readily rebrand firefox to be an ISP branded web browser (with a range of bookmarks and extensions etc. than have an affiliation with the ISP). Give larger commercial organisations an incentive to distribute and promote firefox. The ISP's can then use firefox and thunderbird to compete against MSN and AOL.

      --
      Chaos - everything, everywhere, everywhen
    2. Re:humour is key by cashman73 · · Score: 4, Funny

      Oh, my god! I've got really great news!!!! I just saved a whole bunch of my sanity by switching my web browser to Firefox!!!!

    3. Re:humour is key by MoogMan · · Score: 2, Funny

      I think it's more important to state why it's so important to "upgrade". Why they cannot live without it. Something along the lines of:

      Firefox: Less viruses, Less popups, Faster porn, Free!

  3. Firefox strikes back... by Ruff_ilb · · Score: 4, Interesting

    I find this a much better idea than the opera-user-photo concept. I hope they release all the best submissions. They could be quite amusing.

    --
    http://www.TheGamerNation.com/Forums
  4. "Daddy, the computer stopped working" by Animats · · Score: 3, Interesting
    LIVING ROOM, EVENING
    Father, mother, daughter, desktop computer.

    Daughter: "Daddy, the computer stopped working"

    TRACK to Daughter walking to computer with Father following.

    CUT to computer screen. Screen full of blinking ads and popups. Hint of pornographic content, but not directly on screen.

    Daughter: "Can you fix it?"

    Father: "I'll try"

    Father sits down at computer.

    CUT to side view of Father at computer, illuminated by glow from screen.

    FADE to side view of Father at computer, looking at screen, intermittent typing.

    Daughter (offscreen): "Is it fixed yet".

    Father: No, not yet.

    FADE to side view of Father at computer, head in hands.

    Daughter (offscreen) "I need the computer to do my homework".

    Father (annoyed): "I'm working on it".

    Mother: (offscreen): "Honey, is this going to take long"? ...

  5. My Vision by bensafrickingenius · · Score: 5, Funny

    Involves thousands of paniced Japanese running through city streets screaming "MOZIRRA!!!!!! MOZIRRA!!!"

    --
    I am not left-handed, either!
    1. Re:My Vision by Anonymous Coward · · Score: 3, Funny

      You must mean Mojira

  6. Great firefox advertising idea by commodoresloat · · Score: 4, Funny

    Post multiple copies of the same story about the Firefox contest!

  7. freedom is key too by H4x0r+Jim+Duggan · · Score: 5, Insightful

    > preaching about open source software

    I agree that preaching must be avoided, but not mentioning that it is free software is a false economy.

    People who don't value their freedom will let it slip through their fingers. i.e. they will install a bunch of proprietary plug-ins, and over time, Firefox will become a platform for a set of non-free plug-ins for browsing the non-free WWW.

    ...but the preaching has to be removed. Freedom and community could be mentioned without an explanation, and at least the user would then have the option of investigating for themself.

    In business terms, freedom is the software's "unique selling point".

    1. Re:freedom is key too by Short+Circuit · · Score: 5, Insightful

      People don't value their freedoms.

      Cases in point: Gun control, DMCA, PATRIOT Act, Copyright extensions, broadcast flag (you know it's going to pass), DRM (Sony's rootkit wouldn't have gotten press if it didn't introduce security holes), All those bits of PATRIOT II that got slipped into other bills...the list would go on and on if I had bothered to divide DRM and gun control into passed and pending legislation.

      All you have to do is tug on their heartstrings, or put the fear of death in them, and they'll support whatever agenda you propose.

      It's political micro-minorities and activist groups that end up defending their own rights. The "silent majority" doesn't silently support or silently oppose; It just doesn't care. :-(

      Check back in 20 years, and see if I'm not right.

    2. Re:freedom is key too by Epistax · · Score: 3, Insightful

      Well, I think the commercial needs to have some like this, in huge letters:

      "This ad is paid for through voluntary donations by very satisfied users."

      Or the like. Just throw out a claim like that that no one can ever possibly match.

    3. Re:freedom is key too by evilviper · · Score: 2
      People don't value their freedoms.

      Cases in point: Gun control, DMCA, PATRIOT Act, Copyright extensions, broadcast flag (you know it's going to pass), DRM (Sony's rootkit wouldn't have gotten press if it didn't introduce security holes), All those bits of PATRIOT II that got slipped into other bills...the list would go on and on if I had bothered to divide DRM and gun control into passed and pending legislation.

      I can agree with you on all of those, except for gun control. Maybe you've heard of something I haven't, but the total extent of "gun control" is that you aren't allowed to purchase a fully automatic assault weapon, or a 50mm (anti-tank?) rifle in, eg. California. Does anyone honestly consider that a loss of freedom? I mean, freedom != anarchy
      --
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  8. Not only humor by Pneuma+ROCKS · · Score: 3, Interesting

    I agree, on the Firefox Flicks globe, the videos I prefer are not the ones that talk about Firefox's features or "coolness", but the ones that are different and original. But there's plenty of other elements that are very appealing to people. For instance, I particularly liked a couple of videos from France, were some dude's little kids talk about Firefox. I don't even know what they're saying, but babies are cute, and the videos are cool to watch. Other stuff that sells: sexiness and puppies.

    Hope somebody's taking note, I'm throwing gold at you, gold, I tell ya!

    --
    Favorite quote: "
  9. Re:To show the utility of FireFox by Anonymous Coward · · Score: 2, Funny

    As someone who has ADD, I would just like to say that I find your comments offensive and insensitive and--hey, who wants to ride bikes!

  10. Prizes by wyldeone · · Score: 3, Informative

    They have some pretty sweet prizes, too:

    • 1st: $5,000 gift certificate to B&H
    • 2nd: A get up of three 19" lcd panels
    • 3rd: An alienware pc
    --
    In the beginning the universe was created. This made a lot of people very angry and is widely considered as a bad move.
  11. No by sp3c1alK · · Score: 2, Funny

    Sadly, she's moved onto heroin.

  12. when did this become about domination? by SuperBanana · · Score: 3, Interesting
    Mozilla announced an advertisment contest for the Firefox web browser, according to Information Week

    Um...why?

    Good products don't need advertisements. Bad products- or products indistinguishable from their competitors- need advertisements. When you have a lot of technically clued-in people encouraging friends, family and coworkers to use Firefox...and a market share that is going up...why do they need more?

    I just don't get it. Open source isn't about taking over the world, but yet a lot of people seem to think that way. Guys (and gals)...that's exactly what got us in trouble with Microsoft.

    Choice and diversity is GOOD, shockingly. What you should be doing is pointing coworkers to lots of different browsers and encouraging open standards support (ie, don't support browsers that have fussy behavior web designers must account for and/or don't support open standards.)

    Choice and diversity encourage innovation, and assure users needs are met best. Here's a little parallel- I worked for an advertising agency that was owned by a holding company. The holding company is one of 3-4 of its kind, and together they own a massive percentage of the advertising firms out there. Yet the holding company frequently encourages multiple companies it owns to present proposals to the same client. Why? Better chance at getting one of -their- companies in the door is one reason, but another is that with 4 companies from "The XYZ Group"...well, the client has more selection, there might be a better fit between client and firm, and the client is liable to be happier with whoever they DO pick.

    By the way- corporate needs aside, of course...do NOT ram Firefox, or anything else, down a user's throat. They'll quite likely resent it, look for excuses for it to fail or not meet their needs, etc. Where you can, be GENTLE and try to have it be their decision- not yours.

    1. Re:when did this become about domination? by TedRiot · · Score: 4, Insightful

      Good products need advertising to make them known. I like and use Firefox, but I don't feel I have to push it to anyone even though I consider myself "technically clued-in". When people have problems with eg. malware after surfing in suspicious parts of the web, I tell them about problems with IE and if they ask for alternatives, I might direct them to Firefox. I don't push it to people that have no problems with IE and are not looking for alternatives.

      Having ads in mainstream media makes a product more known and makes the product (in some cases at least) more credible to your average consumer. This might make a new population of people that realise that they have a choice and may become interested. For those I am willing to tell that in my experience it's actually a very functional browser.

  13. Browsers are still cool by An+Onerous+Coward · · Score: 4, Insightful

    I'm going to momentarily set aside the fact that this guy is a total nitwit, and pretend that an enlightened and rational person has raised that objection. Why do people care? Why would anyone spend time shilling for a free product, when doing so cuts into their porn-browsing time? In short, who gives a rat?

    To answer the question, look back just a couple of years. IE had around 95% marketshare, despite not having done anything terribly interesting to improve the browser since it killed Netscape. Microsoft wasn't working towards supporting new, useful standards like CSS, XML, SVG, RSS, etc., because the incentives just weren't there. MSHTML was the standard, because there was no market for anything else. Security was awful, but the people who made the software just didn't care. Seriously, how much pride can you take in "doing things the right way," when you know for certain that the people developing for your browser will whine, complain, then find whatever dirty hack it takes to get things looking right on your browser?

    Times have changed, and it's thanks in large part to the creation of Firefox and the Evangelical Geek Hordes swarming behind it. IE has lost a good chunk of marketshare, lazy webmasters are starting to understand that their website needs to work on multiple browsers. There is renewed interest in web standards.

    Even IE is starting to improve its security and standards-compliance, while adding new features.

    Before Firefox arrived, Internet Explorer was well on its way to becoming the MSWeb. Microsoft could decide which standards they thought were relevant to the user experience they wanted us to have, and to what extent they would be implemented. But since this power didn't translate well to revenue streams, they gave us the half-baked, annoying web browsing experience that they couldn't get us to pay for.

    So long as alternative browsers have double-digit usage, the web will continue to be a more standards-friendly place. Standards don't sound terribly exciting at first, but they allow for all sorts of exciting niftiness that simply wouldn't be possible under a MS monoculture.

    --

    You want the truthiness? You can't handle the truthiness!

  14. They Need To Concentrate On Fixing The Bugs by Master+of+Transhuman · · Score: 3, Insightful

    A recent article elsewhere listed a number of problems reported by several hundred users of 1.5 - many of which I have experienced first hand.

    While 1.5 doesn't slow down as quickly as the 1.07 when downloading images off the Net, it DOES slow down eventually and eat up all of Windows' virtual memory. Eventually it starts issuing "picture cannot be displayed due to errors" messages. In other words, severe memory leaks. These were supposed to be fixed in 1,5, but clearly have not been, although some may have been ameliorated somewhat.

    It also seems to be slightly less stable than 1.07, with a slightly higher incidence of crashes (still thankfully relatively rare.)

    If they start trying to add features to this code base, they'll get a rep for having a crappy browser on a par with IE 5. They need to fix these problems and fix them fast.

    --
    Richard Steven Hack - This sig is TOO GODDAMN SHORT TO DO ANYTHING USEFUL WITH! MORONS!
  15. Okay, I've GOT IT! by mister_llah · · Score: 4, Funny

    What about a jar of jelly, but instead of jelly, it says FIREFOX... ahahha SPREAD FIREFOX, GET IT? ...

    Anyway, if someone takes this idea, does it, and wins... well, at least think of me when you get your delicious prizes...

    --
    MoM++ - A Classic Expanded - [Master of Magic 1.5]
    http://mompp.sourceforge.net/
  16. A sample by Bananatree3 · · Score: 2, Informative

    www.funnyfox.org has been around for several months now, and offers 3 short funny clips advertising Firefox. They're flash videos right now, but could easily be adapted for the TV.

  17. we all do dumb things... by FooAtWFU · · Score: 2, Funny

    We all do dumb things. Using Internet Explorer doesn't have to be one of them.

    --
    The World Wide Web is dying. Soon, we shall have only the Internet.
  18. One problem... by mrjb · · Score: 4, Funny

    ...the Mozilla team has Adblock switched on. No winner will be announced.

    --
    Visit http://ringbreak.dnd.utwente.nl/~mrjb/growingbettersoftware to download your free copy of the book
  19. Re:Get high first by John+Nowak · · Score: 2, Interesting

    Damnit, I was just switching to Mail.app, and I thought that read "Asian hippy chick". I nearly broke my command and tab buttons...

    Rawrr... Asiian hippy chicks... mmm...

  20. Re:Fixing security holes should be the first prior by jesser · · Score: 2, Interesting

    I'm not aware of any publicly known security holes in Firefox 1.5 that rely on JavaScript. Link?

    --
    The shareholder is always right.