Apple Revolutionizing Retail

conq writes "BusinessWeek has an interesting blog entry on Apple's 'iPod Express table', where they streamline the sale of iPods in their store. From the article: 'But the best part was that the Apple Geniuses behind the table had wireless gizmos for scanning credit cards, and Apple had worked out a totally wireless, paperless checkout process, called EasyPay. Once scanned, they advise you that the receipt will be in your inbox within an hour (since I'm already a registered Apple customer, they didn't even need to take my email or other information).'"

Comments

Apple Stores

[mysqlrocks]

Apple Stores seem to always get it right in general. I'm talking about the official Apple Stores here. For example, my partner had to get a minor problem fixed on his PowerBook. He showed up at the Genius Bar, they took it apart in front of us, fixed the problem, and we went on our way. They never once asked for a receipt or any other form of identification. No hassles at all, no proof of warranty, nothing.

Re:Apple Stores

[Anonymous Coward]

Good luck trying to do that at any of the large populus Apple stores like SoHo in NYC. The Genius Bar is booked all day, forcing you to make an appointment online in advance.

Re:Bah

[CokeBear]

You still have that option. Just walk to the back of the store with your wad of cash (try not to get mugged on the way) and you can happily pay in any denomination of legal tender. No personal information required.

They are just trying to find a way to reduce the lineup at a busy time. Is that such a bad thing?

Re:This would make me nervous

[bahwi]

It was optional. Cash registers are still located at the back of the store.

There ya go, everything you want(paper receipt, status enabling apple bag) and everything others want(faster checkout, little or no line).

Re:Bah

[eclectic4]

"If you want my personal information, buy it."

Apple uses your information for two things... to find out where to put new stores via your zip code, and to make any future service for your product seamless. You walk into a store to see a Genius (free personal tech support! Holy shitballs!), they scan the serial number. Done. They know when you purchased your product (no need for a receipt to prove warranty!), and they know your name and phone number to call you when service is done. It is never sold to anyone else, it's merely for Apple to provide better customer service, period. Not sure why these are considered "bad", but I suppose we are all entitled to our opinions...