Intel's New Slogan Clarified

OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "

Comments

I find it remarcable that there was NO SLOGAN

[crovira]

The Bloomberg piece talks about it but doesn't show it.

That is lousy reporting.

Somebody was getting paid by the word when a picture would have done a much better job of it.

Great Leap Forward

[Devil's BSD]

Maybe they finally realize they've fallen behind AMD and need to "Leap Ahead"... This sort of sounds like how the Communist party in China had the Great Leap Forward program to modernize China after they realized China was way behind the rest of the world.

Marketing first, R&D second..

[kestasjk]

A better use for the money would be R&D. The reason AMD's gaining traction isn't because it's winning on the marketing front, it's because they've got a better processing power to cost ratio.


AMD's Athlon 64 X2 4800+ is roughly equal in performance to Intel's latest Pentium Extreme Edition 955. The AMD 4800+ costs ~USD$495, and Intel's 955 costs ~USD$995! That extra money clearly isn't going into R&D, so where could it be going? Marketing of course..

No-one who's aware of AMD's offerings are going to pay an extra USD$500 for a 'Leap ahead' sticker, and as the mass market becomes aware of AMD Intel's marketing campaigns will only get less and less effective..


Intel went the wrong direction chasing 10GHz because of the marketing dept, and apparently no lessons have been learnt.. They need to take an about face and stop letting the marketing team lead, or a once great company is going to go to shit.

English-centric slogan = bad

[Max von H.]

I think it's a bad slogan for the simple reason "Intel Inside" was pretty much understood worldwide, even by non-English speakers. "Leap Ahead", besides sounding like a Chinese maoist revolutionary motto, won't appeal to the global populace the same way, unless they begin translating it in every language. Furthermore, it is a lot more difficult to articulate than "intel inside", to the point I seriously doubt a Frenchman or Spaniard could say it properly, let alone understand it first-hand.

I guess the marketroids in charge should travel a little more outside the USA, just to get a grasp of the global Marketing English understanding in non-english-speaking countries (there's a lot of them, mind you).