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Intel's New Slogan Clarified
OctoberSky writes "We already knew that Intel was changing its slogan. The new tagline will be 'Leap Ahead', replacing the 10 year old 'Intel Inside'. The move was initially reported here on Slashdot yesterday. The official announcement includes the slogan's replacement." From the article: "Intel shares, up 7.2 percent this year, fell 37 cents to $25.07 yesterday in Nasdaq Stock Market composite trading. The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported earlier, without making clear where it got the information. Intel spokesman Bill Calder declined to comment on the number. "
Hmm, so hard to crack jokes at Leap Ahead. Maybe they made that with slashdot crowd in mind...
Sounds like some Chinese government plan. Maybe theyre just trying to leap eastwards to cut costs.
"Give orange me give eat orange me eat orange give me eat orange give me you." -Nim Chimpsky
Obviously they are still a powerhouse in processors, but still one must wonder how they could have lost the number 1 position to AMD when it comes to 64 bit processors. A company only makes moves like this when they feel they need to make a change.
The Bloomberg piece talks about it but doesn't show it.
That is lousy reporting.
Somebody was getting paid by the word when a picture would have done a much better job of it.
MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
Well, Mao did try The Great Leap Forward, but as expected, it was a great step backward.
This leap ahead thing doesn't sound good...
Circumcision is child abuse.
Sounds like some Chinese government plan.
I suspect they'd prefer to achieve something more than the other Great Leap Forward http://en.wikipedia.org/wiki/Great_Leap_Forward. I don't think it'll be all that impervious to Slashdot jokes either.
Intel's not having a good time right now, and sloganeering instead of engineering won't fix that.
"I've got more toys than Teruhisa Kitahara."
Maybe they finally realize they've fallen behind AMD and need to "Leap Ahead"... This sort of sounds like how the Communist party in China had the Great Leap Forward program to modernize China after they realized China was way behind the rest of the world.
I'm the Devil the Windows users warned you about.
9. Twice the price for half the performance
continue...
Isn't naming the strategy "Leap Ahead" a tacit admission that they are in fact, across the board behind? They are losing market share in every major sector. CPU's, Memory, Networking. I predict it will have to be a big leap, or we're going to see Intel face real competition. I also have to note that they might be better off if that $2.5 billion went to hire someone capable of making better processors. I also wonder how much the new slogan cost, per word.
Leap Ahead? ...
... it would make no subliminal bold claims about their performance while simultaneously suggesting their competitors will explode and kill you... without directly saying it.
That is bloody disappointing, honestly. It sounds like a desperate attempt to sound 'cutting edge'...
They should've stuck with something like:
Intel: The processor that won't explode and kill you
GENIUS!
MoM++ - A Classic Expanded - [Master of Magic 1.5]
http://mompp.sourceforge.net/
Look before you Leap Intel. AMD isn't leaping, they are starting to sprint past you. While your dancing like a schoolgirl.
Well if it isn't the leader of the wiener patrol, boning up on his nerd lesson...
Leap Ahead, Fall Back.
A few anagrams:
A LEAD HEAP
LA PEAHEAD
LA APEHEAD
PLEA AHEAD
I'm sure others can do better...
Regards,
--
*Art
In the x86 Arena, you might want to check out AMD's Geode processors. These are lame ducks when it comes to performance but they are sufficient for powering simple devices (e.g. PIC).
If you're not tied to x86 then you could definitely jump the ARM or Power wagons.
Leap ahead to AMD.
Lame ahead.
Look at AMD before you leap ahead?
Or, my favorite: "So what if we're not AMD? We got APPLE, bitch!"
John
A better use for the money would be R&D. The reason AMD's gaining traction isn't because it's winning on the marketing front, it's because they've got a better processing power to cost ratio.
AMD's Athlon 64 X2 4800+ is roughly equal in performance to Intel's latest Pentium Extreme Edition 955. The AMD 4800+ costs ~USD$495, and Intel's 955 costs ~USD$995! That extra money clearly isn't going into R&D, so where could it be going? Marketing of course..
No-one who's aware of AMD's offerings are going to pay an extra USD$500 for a 'Leap ahead' sticker, and as the mass market becomes aware of AMD Intel's marketing campaigns will only get less and less effective..
Intel went the wrong direction chasing 10GHz because of the marketing dept, and apparently no lessons have been learnt.. They need to take an about face and stop letting the marketing team lead, or a once great company is going to go to shit.
// MD_Update(&m,buf,j);
Disclaimer: I don't particularly care if AMD or Intel has the best technology. I know Slashdot is all about going with the groupthink, but what is with all these AMD fanboys and their awful wordplay on "Leap Ahead"? Have any of you even read one word about what this new marketing campaign is designed to announce and promote? Read up on the technology behind Intel's 2006 chips, namely Yonah, Merom and Conroe. The facts don't lie. By perofrmance per watt and even by absolute performance, despite sticking with 32-bit technology, Intel is going to trounce AMD in 2006 in both mobile, desktop, and server markets. Intel is announcing completely redesigned processors, and essentally all AMD is going to do is push the clockrate of their current designs. Here are some links to back up these claims. http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2627
http://www.anandtech.com/cpuchipsets/showdoc.aspx? i=2648
http://www.theinquirer.net/?article=28602
http://www.theinquirer.net/?article=28624
// MD_Update(&m,buf,j);
Looks older than that to me.i ng=r&hl=en&as_epq=intel+inside&as_oq=&as_eq=&as_ug roup=&as_usubject=&as_uauthors=&lr=&as_qdr=&as_drr b=b&as_mind=1&as_minm=1&as_miny=1981&as_maxd=30&as _maxm=12&as_maxy=1992&safe=off
http://groups.google.com/groups?as_q=&num=10&scor
Crack that chip,
Give the stocks a slip,
Step up on and hack,
Break your boss' back.
When a problem comes along,
You must chip it,
Before the screen sits on too long,
You must chip it,
When something's going down,
You must chip it.
Now chip it,
Into shape,
Shape it up,
Code it straight,
Go forward,
Leap ahead,
Try to detect it,
It's not too late,
To chip it,
Chip it good.
When Intel turns math around,
You must chip it,
Intel won't ever live it down,
Unless you chip it,
They'll never get their way,
Until they chip it.
I say Chip it,
Chip it good.
I also wonder how much the new slogan cost, per word.
Well, lets see...we have 2.5 billion, and two words, so...carry the 1...uh...
The Braying and Neighing of Barnyard Animals Follows.
Let's talk processor's someone might buy (prices from Fry's):
PentiumD 820 2.8 GHz = $250
AMD X2 3800+ 2.0 GHz = $330
Sure, the AMD X2 3800+ is probably a little better, but it's not 35% better so the Intel has the better performance/price ratio. More importantly, you simply can't get a dual core AMD processor for what most people consider a reasonable price for a processor (I consider $250 the most I will spend or suggest someone spend).
I don't understand your complaining that the marketing department is running things. Marketing departments are supposed to be the ones who pick a slogan. Intel finally got their marketing department out of their engineering meetings, and it looks like they are trying to maximizing performance/power now, which is something most people would love to see. If anything, they are going less to shit now than they were from 2002-2004.
Wikipedia's entry was updated with the logo if anyone is interested.
Intel's board sees numbers going south and CEO of AMD Hector Ruiz is such a pain in their asses. AMD is indeed very happy with Ruiz, his paycheck is about half a mil bigger then Intel CEO's $1.8M, also Intel's CEO and other high officers were selling shares like crazy recently.
6 287342
http://www.reed-electronics.com/eb-mag/article/CA
Intel's insider selling: http://finance.yahoo.com/q/it?s=INTC
I think it's a bad slogan for the simple reason "Intel Inside" was pretty much understood worldwide, even by non-English speakers. "Leap Ahead", besides sounding like a Chinese maoist revolutionary motto, won't appeal to the global populace the same way, unless they begin translating it in every language. Furthermore, it is a lot more difficult to articulate than "intel inside", to the point I seriously doubt a Frenchman or Spaniard could say it properly, let alone understand it first-hand.
I guess the marketroids in charge should travel a little more outside the USA, just to get a grasp of the global Marketing English understanding in non-english-speaking countries (there's a lot of them, mind you).
-- It's always darker before it goes pitch black.
The Intel Inside campaign dates to 1991... but the Pentium brand dates to 1993 [see http://en.wikipedia.org/wiki/Pentium], and has been used to label multiple generations of processors now. When will Intel stop labelling its processors Pentium and come up with a new brand name?
The Geode NX is based on old Athlon tech so performance should atleast be above par for low powered devices in the 6-14 watt market, like VIA's C3 or Intel's PII. Obviously, Geodes do not compare to the likes of ULV Pentium M and Turion.
Although finding a Geode NX is another story, but to put some limelight on prices, I have seen a Geode NX + Mobo for the same price of a Sempron here in the UK.
/. is good for you.
- The Final Solution
- Processor chip of the Proletariat
- Intel Macht Frei
The new Intel chips will be a lot more complicated, but don't worry, they will come with a Little Red Manual.Intel, Limp Ahead -- It has a nice ring.
Now they are trowing away a widely known slogan in the hope of recreating the success of the old one. Does McDonalds replace the M even if it tries to change its image of greasy fastfood? Does Coca-Cola launch a new blue and white bottle?
No, you don't destroy slogans/names unless you feel that to not get a new image is going to kill you or if your marketting department has been let loose out of the basement.
Intel inside has a lot of spoofs but that is good. Only the well known can be spoofed. Neither does Intel have a bad name among the general public. AMD is nibbling away but is that the time to go for a new slogan? Right when you want people to think "Hmmm well that machine looks hot but why doesn't it have that Intel Inside logo? I don't trust it. What is AMD anyway a chinese clone?" you remove that.
I think this is the case of the runaway marketting department, any person living in a country were a national industry has been privatised can tell you what that is like. Were a name like "PTT" is twisted around and recoloured and resloganed so many times and people still call it by the old name because people don't change. For the dutch how many new names has your medical insurance company or elec/gas company had in the last decade?
I say that the moment we are finished with shooting the lawyers we move on to the marketing people. Who is with me?
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Okay. 'Intel Inside', may not have been an incredible slogan, but at least it was... mildly catchy and somewhat memorable. It had a flow to it, it didn't sound silly, and while I doubt that the presence of an Intel processor is actually a selling point for computers nowadays, I never thought that 'Intel Inside' was a bad slogan.
'Leap Ahead', however, sounds retarded. Really now, if it ain't broke, don't fix it, especially if you're changing off a good, well-known slogan for one that sounds stupid. I'm pretty sure the marketing department was really brainstorming this one...
"We need to give Intel a FRESH TWIST. We need to appeal to the consumer electronics market, and now more than ever our ability to market these products is going to be a factor in the future of our firm. I say we start with a new slogan and go from there."
"Uh."
(20 hours later.)
"... What about 'Leap Ahead'?"
"That's stupid. You're stupid. But our shifts have been over for about twelve hours, so let's just leave it at that."
... it was called a... "Jump to conclusions" mat [crooked smile]
Sorry, I had to make the joke.