Slashdot Mirror

← Back to Stories (view on slashdot.org)

The Fortune 500's Blogging

Posted by ryuzaki0 on from the probably-4%-to-much dept.

zlite writes "There's a new wiki that's tracking which of the Fortune 500 have public blogs. So far it appears that less than 20 of them are doing so, and their average share performance badly lags the rest of the F500. Why? This post suggests one reason: it's so risky that companies tend do it only when their traditional corporate messaging isn't working."

3 of 42 comments (clear)

  1. IBM by User+956 · · Score: 4, Informative

    IBM's got a few blogs. They seem to be doing ok.

    --
    The theory of relativity doesn't work right in Arkansas.
  2. Re:Corporate Blogs by PMoonlite · · Score: 2, Informative

    Few companies want to actually let their employees share their thoughts with the general public.

    Traditional companies, maybe. Companies of the future will have to support at least the appearance of openness. See blogs at Google, Red Hat, Amazon... See also the Cluetrain Manifesto.

    --
    -- Moderation in all things, exceptions to all rules --
  3. Re:What's all the fuss about, please? by Anonymous Coward · · Score: 1, Informative

    http://blogs.sun.com/