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10 Million Nintendo DS Units Sold Since Launch

DS Gamer writes "Nintendo has announced that worldwide sales of their twin-screen handheld console the Nintendo DS have reached the 10 million mark since its launch in the United States during late November 2004. The vast majority of sales have been in the United States (4 million) and Japan (5 million) where the DS became the fastest selling games machine of all time. From the Reuters article: 'It is on the upswing of its life cycle," Perrin Kaplan, Nintendo of America's vice president of marketing, told Reuters in a telephone interview. She declined to give a sales forecast but said the Japan-based company would provide additional information during its upcoming quarterly financial report. Kaplan added that Nintendo's seven-week-old Wi-Fi Connection wireless gaming service has had more than 550,000 unique visitors globally.'" Commentary is available on Forbes and Gamespot.

12 of 406 comments (clear)

  1. Re:Nice... by TheSpoom · · Score: 4, Informative

    Free, with a game that supports it.

    Official Site

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  2. And with good reason by dividedsky319 · · Score: 3, Informative

    I got a DS for Christmas, and I've been very very happy with it.

    When it first came out, I wasn't really interested in it... the dual screens seemed like they were pointless, and I didn't think a touch screen would work well in games.

    Well, after playing Castlevania: Dawn of Sorrow for a few weeks, as well as Mario Kart, Animal Crossing and Nintendogs, I'm sold... Nintendo knew what they were doing. The game developers are really taking advantage of what Nintendo offered them. I never thought having two screens would be so convenient.

    And the future looks bright for the DS in the area of upcoming games...

    In addition, the number of amazing games for the DS gives me great hope for the Revolution. Nintendo is doing something different again, and the fact that so many developers (not just Nintendo) have embraced the hardware of the DS leads me to believe they'll do the same for the Revolution and its controller.

  3. Nintendo Wi-Fi by TheSpoom · · Score: 3, Informative

    I got a DS for Christmas, and while the system is great (I've been playing Mario and Luigi: Partners in Time, good game, at least as good as the last Mario and Luigi), I was disappointed that there was no wi-fi connectivity outside of games. I mean, if the games connect to my wireless router and hotspots anyway, how hard would it have been to include a wireless browser in the interface outside of games?

    I've heard about people trying to reverse engineer the Nintendo Wi-Fi Connection so that this is possible, but I really think they should have included this in the first place. It would have had so many uses.

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  4. Re:Nice... by winterlong · · Score: 3, Informative

    definitely free as long as you can pick up the wi-fi. apparently my sister lives near someone (or place) that has wi-fi, my daughter and my niece use it in their house all the time....

  5. Re:As opposed to shipped by gormanly · · Score: 3, Informative

    Exactly right.

    To illustrate, according to this Kotaku story, Microsoft shipped 159,000 Xbox 360's to Japan, but only sold 42,000 of them in the first few days.

  6. Re:Is that so. by GweeDo · · Score: 3, Informative

    At WiTendoFi.com we have a growing user base that is a real mix of ages. I run the site and am 24 years old. We have plent of 20+ users there (and 20- of course).

  7. Re:Mario Kart DS by geminidomino · · Score: 4, Informative

    I almost picked it up until I heard that you could only race, no battle mode over WiFi.

    That was definitely a "WTF were they thinking?" moment.

  8. I think it's an important difference... by YesIAmAScript · · Score: 4, Informative

    You're right, it's probably less important with console hardware than software. But still, going by sell-through numbers is important. It prevents channel stuffing, for starters. You can stuff the channel (load up retailers with equipment) at the end of quarters so as to bring next quarters sales into this quarter. When you do this, it creates a misleading impression, especially because next quarter's true sales can't even begin until you sell off last quarter's stuffed stock.

    Sometimes companies have been known to stuff the channel and take the product back in the next quarter! It's just a scam. Going by sell-through eliminates this.

    Additionally note that going by shipped units also makes it possible to do other shenanigans like add new retailers to "increase sales". If you add a new retailer, you can count their shipments to fill inventory as sales, even if the units never sell at all. So you can again manipulate sales numbers, or at least the timing of them.

    Additionally, you can update your model to get more sales (shipments). If they announced the new PSP with 802.11g or 15% longer battery life or something, they could make it a new model, and the retailers all have to order the new one to put it on the shelves, even if the old ones never sold. Eventually retailers do get tired of this, but they can do it occasionally to jump up the numbers.

    Given that the name of the game in video games is to get an installed base out there to attract developers and make royalties from software sold, all these tricks can make the difference between success and failure for a console and so are likely employed by every company to varying degrees.

    So it's great to be able to try to null those tricks out as much as possible. For example, with the Xbox 360 launch in Japan.

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  9. Re:As opposed to shipped by dogbowl · · Score: 5, Informative

    no, that number is exactly the amount that have been sold to consumers. The article doesn't state it, but the Nintendo press release that the article was written from does:

    "It's important to note that these strong figures represent Nintendo hand-held units and games that consumers have purchased and are now enjoying at home or wherever they like to play."

    seems like a nice little jab to Sony and their "shipped" figures.

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  10. Re:Mario Kart DS by Firehawke · · Score: 3, Informative

    No battle mode over the internet, but there's still battle mode for local adhoc connections.

  11. Yeah. Erm.. Dream on. by Flaming+Death · · Score: 3, Informative

    Erm. Huh?
    You have developed for NDS and GBA but not PSP, and are saying the PSP development cycle is difficult. what the?
    Having developed on both, and knowing many coders who have developed on both, the general consensus is that Nintendos support is horrendous. Their devkits - erm.. half assed at best (did you even have a GBA Nintendo devkit? - they are slower to use than the USB Carts!!!). And the NDS systems are really no better. Then if you want to talk about features the DS and GBA are sorely missing many many things that devvers have been asking to put on their ARM chips for YEARS!!.. an FPU for example - if you are a Nintendo developer, visit their forums, and read the _huge_ list of people asking for this (btw ARM chips with FPU are not much costlier either!!).

    Then there is the VRAM issues, the DMA issues.. man.. talk about a complete mess. And everyone thought theyd clean it up with the DS.. bzzzt. Even the damn 3D is an utter pain.. two sets of normals?? come on!! After spending a single day devving on PSP.. I was hooked. We ported our code in just a couple of days.. and the huge amount of extra resources we now have, means our systems can have many extra features added.. how the heck can you say that is bad? ..

    Console.. and handheld wise, the DS is a horrible dinosaur of hardware (dont get me started on IPC..) and shows how much Nintendo listen to their developers. Also, since I changed my IDE to code::blocks (I develop PC, PSP, DS all from the one IDE now.. its nice) I dont have to deal with the el-stupido metrowerks anymore (although I did like their debugger.. but their IDE sucks to hell).

    As for submission and feedback etc.. I really dont think you have done many games before at all. Nintendo simply give you a tick or a cross, if you pass or fail. With a nice doc explaining.. what silly bit of crap they didnt like. Sony are NO different in their QA.. its exactly the same.. detailed report.. about some obscure text siting in the wrong spot.

    Also, you NEVER submit concept submissions to Nintnedo unless you are a tier 1 developer - which is a handfull of the top of the line developers, and they actually get to write their own rules for QA.. I have seen so many breeches of the QA docs in the 1st tier games.. but its because they can. As a 3rd party developer, you go through a publisher, and guess what, you dont deal with Nintendo at all, or Sony. You simply get their reports and thats it. The publisher does all the submission, feedback, testing and approvals with Nintendo.

  12. Re:Selling more in Japan? by Bagels · · Score: 3, Informative

    Not really. Japan had at least two major hits (the brain training games) that haven't yet hit the US. Those drove hardware sales a lot, and they nailed a new demographic (adult casual gamer) that neither the PSP nor the DS have really done much for yet in the States. That might change when the brain training games are released here this year, and it might not - depends on how well they translate, I suppose. (I seem to remember that at least some parts of them involved drawing/memorizing kanji, which wouldn't appeal much to the US crowd).

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