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Behind a Steve Jobs Keynote

Posted by Zonk on from the go-talk-to-a-few-million-people-you'll-get-the-hang-of-it dept.

Shree writes "The Guardian has an article about what it takes to prepare that smooth Steve Jobs-style keynote. When Steve launches iPhoto and says 'here we have 5000 or so photos', he actually means here we have 5000 or so carefully picked photos ... " From the article: "Objectively, Apple Computer is a mid-sized company with a tiny share of its primary market. Apple Macintoshes are only rarely seen in corporate environments, and most software companies don't even offer Apple-compatible versions of their products. To put it another way, Apple is just bit larger than Cadbury-Schweppes and about the same size as Nike or Marks and Spencer in terms of annual sales. Such comparisons come up short in trying to describe Apple's place in the world of business, because they leave out a key factor: Steve Jobs."

4 of 424 comments (clear)

  1. Title and summary by MasterOfUniverse · · Score: 3, Informative

    are completely different.

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    "There is no flag large enough to cover the shame of killing innocent people."--Howard Zinn
  2. the show's worth it by escay · · Score: 5, Informative

    honestly a steve jobs' show is as exciting as an episode of Desperate Housewives (though no cleavage is involved) - it's not the dull drone of a corporate talk. it's quite fun to watch and i regularly watch all of his addresses - can't wait for his MacExpo keynote! no wonder a lot of work goes into it - who can forget the priceless moment where he pulled out the ipod nano out of his coin pocket in his jeans!that's good stuff...

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    My sig has been answered.
  3. Re:Not surprising. That's what Jobs does. by Ohreally_factor · · Score: 3, Informative

    I got news for you. The problems Apple had were not introduced by Gil Amelio. Amelio kept Apple alive during his tenure. If Amelio hadn't been there, there would be no Apple for Jobs to come back to. Furthermore, it was under Amelio that Apple bought NeXT (or as some wags would have it, NeXT bought Apple for negative $400 million), paving the way for Jobs to retake the helm.

    No, if you want to blame Apple's problems on anyone, it should be Spindler and Sculley.

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    It's not offtopic, dumbass. It's orthogonal.
  4. Re:Showmanship and Attention to Detail by c_forq · · Score: 3, Informative

    Only in movies, not in live theater (which this is). In live theater if you try to adlib you are quickly dropped (actors usually memorize the ends of lines of others to know when to give their line, so if someone adlibs it can throw the other actors off). If Steve had multiple takes I'm sure he would do the same as the movie actors you cite.

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