Slashdot Mirror

← Back to Stories (view on slashdot.org)

Google To Buy Radio Advertising Firm

Posted by Zonk on from the google-in-your-ear dept.

M3rk1n_Muffl3y writes "According to the BBC Google is buying US radio advertising firm dMarc Broadcasting for an upfront payment of $102m (£58m), rising to a possible $1.14bn by 2009. Interestingly it comes soon after Robert X. Cringely's prediction that Google will soon expand into targetted TV adverts. It looks we are finally beginning to see Google's transition to mainstream media."

1 of 149 comments (clear)

  1. That's Good News....Maybe by gasmonso · · Score: 1, Redundant

    I for one would love to see Google get into the tv advertising realm. Imagine having no commercials and just seeing a text ad in the lower right portion of your show. That would make legal issues for PVRs disappear overnight and consumers would be happy. Also, if anyone here rememebers the 'I'nteractive on DirecTv that would allow a consumer to press a button on the remote to get more information for a product. It would be like clicking on a google ad from a tv show :)

    http://religiousfreaks.com/