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Google To Buy Radio Advertising Firm

Posted by Zonk on from the google-in-your-ear dept.

M3rk1n_Muffl3y writes "According to the BBC Google is buying US radio advertising firm dMarc Broadcasting for an upfront payment of $102m (£58m), rising to a possible $1.14bn by 2009. Interestingly it comes soon after Robert X. Cringely's prediction that Google will soon expand into targetted TV adverts. It looks we are finally beginning to see Google's transition to mainstream media."

2 of 149 comments (clear)

  1. Re:EPIC by Anonymous Coward · · Score: 0, Flamebait

    Mod this up if you think TripMaster Monkey is a douchebag.

  2. Of course by flyinwhitey · · Score: 0, Flamebait

    "So what does Google know that I don't? I'm sure a lot, but I can't see them being right in this situation."

    Because some blowhard on a web board clearly knows more about delivering content than Google and the reams of professionals they have.

    The arrogance...

    Sorry, there's nothing you can say that will convince me you know more than the people Google has, and why you would think otherwise is a testament to your own self-importance.

    --
    How pathetic are you that you follow me from topic to topic and waste all your mod points at once modding me down?