Slashdot Mirror
Games Industry And Gamers Getting Older
The Guardian Gamesblog has an interesting piece wondering outloud about the greying of the gaming population. Both the people who make the games and the people who play the games are increasingly older, far from the targetted 15-year-old male in typical gaming marketing. From the article: "Not only does this [marketing] policy cost the industry over 50% of its potential market on gender terms alone, but in a few years time, it's also going to cut out a huge audience on the age side of things too. I wonder, are forward-thinking publishers already having brain-storming sessions in order to address the challenge of the grey gamer? Wired.com ran an article this week on how the ageing population in Japan is bringing about some major cultural changes. Have Namco, Nintendo, Capcom and Konami et al caught the zeitgeist?"
Everybody says this. Everybody on this site says it, and every gaming rag likes to say it anytime they say anything about marketing.