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iTunes Credited with Boosting Primetime Ratings
grandgator writes "TV Week reports on NBC's claims that iTunes downloads are boosting ratings for their primetime shows. Citing one example 'NBC's "The Office" delivered a 5.1-its highest ratings ever-last Thursday among adults 18 to 49, a bump the network credits in large part to the show's popularity as an iPod download. Such a connection between podcast success and broadcast ratings success is particularly significant because the NBC data is among the first available evidence of what network executives have been gambling on when striking their new media deals-that the new video platforms are additive because they provide more entry points into a show for consumers.'"
...Fox would have pulled their collective heads out of their universal ass before they cancelled Arrested Development and podcasted it to supplement the ratings.
Okay now this makes absolutely no sense at all. Downloading tv-shows from Bittorrent declined the ratings, but downloading from iTunes actually increases ratings?
How are those two different? (aside from the money factor)
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I keep pinching myself in utter disbelief that the furture has come where a-la-carte programming would be real. Now it is and I can watch my favorite shows anywhere I want. iTunes is a direct download service with no viruses, dead torrent links, tracker downtime, RIAA threats, slow downloads, or any bothersome thing like that. Video quality is so nice on my 17" CRT monitor that it's just like watching a TV rip but better quality since there's no logo's anywhere or scrolling text, or weather updates or any crap like that. I tell ya, I wouldn't have it any other way. Freedom from commericals, folks. It's the read deal and I couldn't be any happier. NBC/ABC has all the good shows anyway like Lost, BSG, Monk, and The Office so we're not missing much from the other loser networks that refuse to join up with iTunes. That free Monk episode and SNL skit was just the icing on the cake.
/hugs Steve Jobs. =)....
As for buying all episodes on iTunes, that would be a mistake. I plan on buying Monk on DVD & ripping it so I can watch it again (some for the first time) on my PC. Too much glare watching it on an iPod but for long road trips life without it would be unbarable. But from time to time, like an SNL skit for example, it can't be beat.