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iTunes Credited with Boosting Primetime Ratings
grandgator writes "TV Week reports on NBC's claims that iTunes downloads are boosting ratings for their primetime shows. Citing one example 'NBC's "The Office" delivered a 5.1-its highest ratings ever-last Thursday among adults 18 to 49, a bump the network credits in large part to the show's popularity as an iPod download. Such a connection between podcast success and broadcast ratings success is particularly significant because the NBC data is among the first available evidence of what network executives have been gambling on when striking their new media deals-that the new video platforms are additive because they provide more entry points into a show for consumers.'"
The article must mean that the ratings have declined due to rampant piracy. Why would anyone watch something off the tv if they can pirate it from the iTunes online store.
Speaking of The Office (original version), and iTunes. Ricky Gervais has a podcast. See: http://www.guardian.co.uk/rickygervais/
Although I'm fairly disappointed in the way Apple delivers their TV content (too small, can't burn to DVD, etc), iTunes is the reason I have started to tune into shows such as The Office.
Moreover, it's the only (legal) way I can watch Battlestar Galactica on a weekly basis.
"Things are more moderner than before- bigger, and yet smaller- it's computers-- San Dimas High School football RULES!"
*Gasp* *Shock* *Horror* Do you really mean that if you give the viewers what they want, they will be happy? No way, I don't believe you!
Before, I had to watch TV for free on that terrifying screen that was so easy on my eyes. Now I can pay money to watch it on a tiny screen that I have to hold in a viewable position for 40 consecutive minutes.
No wonder video iPods are such a hit.
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...Fox would have pulled their collective heads out of their universal ass before they cancelled Arrested Development and podcasted it to supplement the ratings.
I'm glad to see the success of The Office online. Overall, I suppose NBC (or whoever made the decision within NBC to iTunes-enable their primetime) should be congratulated for their forsight.
A few things I wonder about though:
1. now that NBC's taken this (presumably risky, in their minds) step in new-fangled distribution, and now that they've seen some early signs of success, will they now believe they invented this new medium and start demanding higher pricing, forced purchase of "blocks" of episodes, or -gasp- more DRM restrictions from Jobs & co?
2. Does anyone know the story behind NBC's decision to go iTunes in the first place? I'm just guessing here, but I'm thinking there was a rebel executive somewhere who had to do jump through hoops to convince management that this was a good choice. Of course, that just might be jaded old me predisposed to think the worst of labels and studios based on their traditional less-than-progressive stances on anything that challenges their conventional wisdom.
3. I wonder at what point is it financially worth it for a studio to produce a "TV" show and sell it exclusively off-air. For example, Arrested Development is one of the most brilliant shows to come on in years, but it's doing rather poorly in viewer ratings. Conceivably, if it sold on iTunes, and DVD & iTunes sales were strong enough, would a studio ever have enough balls to make a TV show that wasn't distributed on TV?
"TV Week reports on NBC's claims that iTunes downloads are boosting ratings for their primetime shows."
This comes after weeks long scandals by the TV networks that the iPod videos would ruin their ratings.
Well this is great, because MPAA and RIAA will finally acknowledge the need for legal instant internet movie downloads, and stop claiming that piracy costs them in the billions ignoring the promotion value! Not.
I am so sick of Fox being the network where great shows go to die.
Strange women lying in ponds distributing swords is no basis for a system of government.
Okay now this makes absolutely no sense at all. Downloading tv-shows from Bittorrent declined the ratings, but downloading from iTunes actually increases ratings?
How are those two different? (aside from the money factor)
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I keep pinching myself in utter disbelief that the furture has come where a-la-carte programming would be real. Now it is and I can watch my favorite shows anywhere I want. iTunes is a direct download service with no viruses, dead torrent links, tracker downtime, RIAA threats, slow downloads, or any bothersome thing like that. Video quality is so nice on my 17" CRT monitor that it's just like watching a TV rip but better quality since there's no logo's anywhere or scrolling text, or weather updates or any crap like that. I tell ya, I wouldn't have it any other way. Freedom from commericals, folks. It's the read deal and I couldn't be any happier. NBC/ABC has all the good shows anyway like Lost, BSG, Monk, and The Office so we're not missing much from the other loser networks that refuse to join up with iTunes. That free Monk episode and SNL skit was just the icing on the cake.
/hugs Steve Jobs. =)....
As for buying all episodes on iTunes, that would be a mistake. I plan on buying Monk on DVD & ripping it so I can watch it again (some for the first time) on my PC. Too much glare watching it on an iPod but for long road trips life without it would be unbarable. But from time to time, like an SNL skit for example, it can't be beat.