iTunes Credited with Boosting Primetime Ratings

grandgator writes "TV Week reports on NBC's claims that iTunes downloads are boosting ratings for their primetime shows. Citing one example 'NBC's "The Office" delivered a 5.1-its highest ratings ever-last Thursday among adults 18 to 49, a bump the network credits in large part to the show's popularity as an iPod download. Such a connection between podcast success and broadcast ratings success is particularly significant because the NBC data is among the first available evidence of what network executives have been gambling on when striking their new media deals-that the new video platforms are additive because they provide more entry points into a show for consumers.'"

Comments

America's gift to you, citizens of the world

[elrous0]

Why can't people just accept that when the U.S. steals your television show and does a knockoff, it's out of love?

It's like when we steal Olympic atheletes from other countries. It's not because we are sore losers and would crawl over our dead grandmothers to win a gold medal that we don't deserve. It's because we want to give these poor down-trodden athletes the beautiful gift of freedom.

Remember, we here in America have a responsbility to show the light of freedom to the world. So send us your quality TV shows, Olympic-level athletes, and illegal immigrants willing to work for $2 an hour! We will show them the light of love--until we can't exploit them anymore, of course.

-Eric