First Impressions Count in Website Design

Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions."

Comments

Yes, it is a duplicate comment too

[jschottm]

For all we know, this "on-topic" comment is a dupe, too.

http://science.slashdot.org/comments.pl?sid=174167 &cid=14489311

tehanu said:

You know this idea that people make judgements in the first 50ms before you can really gain a conscious impression of it (though probably something flashes in your subconcious) remind me of one of the entries in the "Dangerous Ideas" article in Edge (slashdot had it as a story a short while ago) in which Nobel Prize winning biochemist Eric R. Kandel argues that much of what we call "free will" is processed unconsciously without awareness:

willeh "said":

You know this idea that people make judgements in the first 50ms before you can really gain a conscious impression of it (though probably something flashes in your subconcious) remind me of one of the entries in the "Dangerous Ideas" article in Edge Magazine in which Nobel Prize winning biochemist Eric R. Kandel argues that much of what we call "free will" is processed unconsciously without awareness:

To be fair, he/she added, "Interesting read for sure." Insert usual karma whore comments, etc. here.

Re:Trupe!

[Baricom]

Sorry, no record this time.

Trupe!

[m50d]

I could tell in less than 50 milliseconds as well...

This is NOT a Trupe! RTFA - Original Research

[Crisses]

This isn't a dupe/trupe. The former article was a synopsis. This one actually gives the real research. I was looking for the original research on the earlier article but I didn't want to pay the publishers for it. This article gives the methods, the pages viewed, the results. That's far better than the first two /. postings!