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First Impressions Count in Website Design

Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions."

11 of 307 comments (clear)

  1. Does cmdr taco even read this site? by eviljav · · Score: 0, Redundant

    How strange, I think I read something similar recently: http://science.slashdot.org/article.pl?sid=06/01/1 7/0342224

  2. Dupe? No! Three Times! by LadyLucky · · Score: 1, Redundant

    Yikes, is that a record? I knew it was a dupe within 50 milliseconds.

    --
    dominionrd.blogspot.com - Restaurants on
  3. Breaking the cipher, replying on-topic! by Willeh · · Score: 0, Redundant
    I'm gonna break the mold and reply on-topic here:

    You know this idea that people make judgements in the first 50ms before you can really gain a conscious impression of it (though probably something flashes in your subconcious) remind me of one of the entries in the "Dangerous Ideas" article in Edge Magazine in which Nobel Prize winning biochemist Eric R. Kandel argues that much of what we call "free will" is processed unconsciously without awareness:

    http://www.edge.org/q2006/q06_5.html

    Interesting read for sure.

    --
    Will wank off Linus Torvalds for fame.
    1. Re:Breaking the cipher, replying on-topic! by Deathbane27 · · Score: 0, Redundant

      I'm gonna break the mold and reply on-topic here

      Boo! The double-dupe was the best opportunity for a story with nothing but dupe comments, and now you've ruined it!

      --
      If it ain't broke, it needs more features!
  4. Re:The solution by frp001 · · Score: 1, Redundant

    The article was posted @8.08, parent comment @8.18 and noone made this joke before! How can it have been modded "redundant"?

    --
    May I use your sig please?
  5. 50ms: a trilogy by xiangpeng · · Score: 1, Redundant

    A quick search of the below url...
    http://slashdot.org/search.pl?query=50+millisecond s

    and you get these too:
    http://science.slashdot.org/article.pl?sid=06/01/1 7/0342224
    http://science.slashdot.org/article.pl?sid=06/01/1 6/0558244

    Prolly will be reading the same article next week. oh well...

    --
    You must defeat Sheng Long to stand a chance.
  6. DOOP! by Neo-Rio-101 · · Score: 0, Redundant

    Dupey dupe dupey dupey dupe dupe dupe!
    Dupey dupe dupey dupey dupe dupe dupe!
    Dupey dupe dupey dupey dupe dupe dupe!
    dupe dupe dupe dupe dupey dupe!

    *cue horn*

    (geez, can I attempt comedy without the compression filter too?)

    --
    READY.
    PRINT ""+-0
  7. 50 milliseconds huh? by SilverwoodUG · · Score: 0, Redundant

    50 milliseconds huh?

    Here's my list of things that almost guarantee that I'll leave your site behind, never to look back.

    1 - Music - Your taste in music is not mine. Your music sucks!
    2 - Pages that don't load - It's usually the page that looks like it has exactly what you were searching for too!
    3 - Pages that don't contain the information "as advertised" - you know the ones...you click on a link and it goes to some search page that tries to reset your home page.
    4 - Pages that are more banner ad than web page - Get over it. No one wants to see that much advertising.
    5 - Anything that blinks - Thank god the W3C deprecated the blink tag
    6 - Anything that demands I install a plug-in for "the user experience" - espeically those stupid cursors
    7 - Anything that spawns pop ads
    8 - Anything that doesn't present easy to read and use navigation (www.thetrueagency.com/true.html is a prime example of this)
    9 - Anything that doesn't have a sufficient amount of contrast between the text and the background.
    10 - Anything that uses more than 5 different fonts on the same page - Its a web site, not a comic book.
    11 - Sites that redirect to another redirect - We get the idea that you move - a lot.
    12 - Anything that uses more than 6 colors on the same page - It looks like a circus barfed on your page.

  8. Let's Recycle! by mstefanus · · Score: 1, Redundant

    That's Crap (Score:5, Funny)

    by Cobralisk (666114) on Monday January 16, @07:00AM (#14479755)

    This article is obviously rubbish

    [ Reply to This ]

    Re:That's Crap (Score:4, Funny)

    by malsdavis (542216) * on Monday January 16, @08:13AM (#14480000)

    Indeed, it reads just like all those "employers decide whether they will employ you in 50ms" studies.

    --
    Its the government's job to keep the public scared, otherwise the public stop working as hard

    [ Reply to This | Parent ]

    2 replies beneath your current threshold.

    Re:That's Crap (Score:4, Interesting)

    by Crayon Kid (700279) on Monday January 16, @03:33PM (#14481515)

    Now let's talk about how we recognize ad banners in 50ms and shut them out of our vision.

    --
    i ate crayons when i was a kid and now i have two braincells and the blue ones taste nicer

    [ Reply to This | Parent ]

    1 reply beneath your current threshold.

    2 replies beneath your current threshold.

    Duh (Score:5, Interesting)

    by Lord_Dweomer (648696) on Monday January 16, @07:02AM (#14479762)

    Well, let me be the first to say "Duh, of course we do."

    Having all this information at our fingertips is awe-inspiring, yet completely useless if we can't sort through it properly. That's why companies like Google and datamining companies make so much money.

    As society and people evolve to adapt to the new technology, we build our "defenses" against bad information. We have so much to go through that unless we are able to filter out bad information that quickly, we'll never get anywhere. Not to mention the fact that in this day and age of spyware/adware, plagiarism, virii and big brother everybody needs to lea

  9. Give me a fucking break by jleq · · Score: 0, Redundant

    We've all grown to tolerate the excessive dupes on this site, but 3 times!? I think the Slashdot editors read this site less than I do.

  10. Taco's next post by rsidd · · Score: 0, Redundant
    (to be posted by CmdrTaco on Jan 25)

    On the matter of Slashdot story duplication

    Conspiracy theories again run rampant as users accuse Slashdot Editors of being in cahoots with scam artists. Sounds like just a normal day at the office for me. Except that I've decided to say a few words on Slashdot article duplication process and users who try to abuse it. Read on for my rant.

    It's not hard to figure out what sorts of stories Slashdot likes to duplicate. We have a format, and a subject matter. A persistent user can simply start spamming the bin with a submission about everything he finds on that week's Slashdot that comes even close. If he does it enough, he'll get a few through. Especially if he manages to get a reasonable dupe in at 11pm when there's little else to choose from.

    Part of the Slashdot Editor's job is to make a submission "Presentable". Usually this means moving a few URLs around. I'd guess a good half of story dupes use the word 'here' or 'article' or something equally stupid as their anchor text. I prefer relevant words to be linked. You can look up the link at the previous version of the story. There are other minor things tho, like taking off extra intros like "Hi guys I read Slashdot every day and thought you would like this". We want the Slashdot story to be mostly distilled down to the essentials. Just the key 3-4 sentences from the previous day.

    Now the real problem with this is what it does to the discussion. Last night a nice dupe was posted. And dozens of comments were posted about the dupe. The conspiracy theories. The hostility. Now a lot of this is normal Slashdot Forum Faire. Thats fine. But the problem is that often when this occurs, it swamps out the real discussion. The fact that it's a dupe becomes the story.

    I think this sucks.

    The story is not about Roland or Beatles Beatles or whatever other random user submitted the last version of the story this week. I encourage moderators to use their points to mod these discussions down when they see them. As a moderator, your job ought to be to steer the discussion on-topic. The dupe is almost never the topic!

    The catch-22 kills me. I might have a URL in the bin worth sharing. Something a half a million of you might enjoy. But because it is a dupe, I know that posting it will spawn a giant forum cesspool. I could throw away the article and forget it. Or I could post the story and watch as half of the discussion is simply about the previous version and not the dupe that i wanted to share in the first place.

    Many users routinely email me to complain about such dupes. I'm usually fairly flexible on these matters. If the dupe is blazingly bad, I will often dupe it again and try to get it right. Of course some users like to email me to tell me how much Slashdot sucks, how fat and lazy I am, and how the most terrible thing in the history of Slashdot is the fact that the 4th story down contains the word 'to' when it ought to contain the word 'too'. That missing 'o' is the greatest travesty on-line today! It's hard to take that seriously. Especially when people are rude.

    You are welcome to disagree with me on matters of grammar and spelling. And many of you do, very vocally in the forums. I would hope moderators would see such commentary as offtopic. A dupe of a story about a new motherboard chipset has nothing to do with the proper use of "Its" and "It's".

    The moderation system serves many purposes, but perhaps the most important is to provide a user, 24 hours later viewing at Score 2 or 3 an accurate pulse on the dupe at hand. If the comment is not about the new motherboard chipset, or at least about the old story about the same new motherboard chipset, that comment at least should not be modded 'insightful', and in many cases, ought to be modded offtopic of flamebait.