First Impressions Count in Website Design

Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions."

Comments

Re:Breaking the cipher, replying on-topic!

[mysticgoat]

"Nothing to see here..."

One of the interesting points made in What the bleep do we know is that human retinas are bombarded with millions of data bits each millisecond, and somehow the brain reduces this to a few tens of thousands of bits in the process of forming a conscious image, which happens pretty quickly. So these questions arise:

1. What are these processes that filter all this data before we actually experience "reality"?
2. To what extent do these very fast working processes control what we think we are seeing?

So in terms of web sites, it seems that even though I might not know how to define it, I can recognize quality before I see it. Yeah, that fits my experience: I'll google for something, open up a dozen of the most promising links in new tabs, then run through most of them at full click speed because I can instantly tell that they aren't the ones I'm looking for.

Viva tabbed browsing!

What to do.

[ceeam]

I wonder if we all submit this link as a story (several times each?), will /. editors finally get a point?

Re:Triple?

[ericdano]

And people pay for subscriptions to these triple postings........very very sad.