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First Impressions Count in Website Design

Andy King writes "Web designers have as little as 50 milliseconds to capture the interest of potential customers, according a new report by researchers at Carleton University. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions."

4 of 307 comments (clear)

  1. Dupe? No! Three Times! by LadyLucky · · Score: 1, Redundant

    Yikes, is that a record? I knew it was a dupe within 50 milliseconds.

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    dominionrd.blogspot.com - Restaurants on
  2. Re:The solution by frp001 · · Score: 1, Redundant

    The article was posted @8.08, parent comment @8.18 and noone made this joke before! How can it have been modded "redundant"?

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    May I use your sig please?
  3. 50ms: a trilogy by xiangpeng · · Score: 1, Redundant

    A quick search of the below url...
    http://slashdot.org/search.pl?query=50+millisecond s

    and you get these too:
    http://science.slashdot.org/article.pl?sid=06/01/1 7/0342224
    http://science.slashdot.org/article.pl?sid=06/01/1 6/0558244

    Prolly will be reading the same article next week. oh well...

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    You must defeat Sheng Long to stand a chance.
  4. Let's Recycle! by mstefanus · · Score: 1, Redundant

    That's Crap (Score:5, Funny)

    by Cobralisk (666114) on Monday January 16, @07:00AM (#14479755)

    This article is obviously rubbish

    [ Reply to This ]

    Re:That's Crap (Score:4, Funny)

    by malsdavis (542216) * on Monday January 16, @08:13AM (#14480000)

    Indeed, it reads just like all those "employers decide whether they will employ you in 50ms" studies.

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    [ Reply to This | Parent ]

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    Re:That's Crap (Score:4, Interesting)

    by Crayon Kid (700279) on Monday January 16, @03:33PM (#14481515)

    Now let's talk about how we recognize ad banners in 50ms and shut them out of our vision.

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    i ate crayons when i was a kid and now i have two braincells and the blue ones taste nicer

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    Duh (Score:5, Interesting)

    by Lord_Dweomer (648696) on Monday January 16, @07:02AM (#14479762)

    Well, let me be the first to say "Duh, of course we do."

    Having all this information at our fingertips is awe-inspiring, yet completely useless if we can't sort through it properly. That's why companies like Google and datamining companies make so much money.

    As society and people evolve to adapt to the new technology, we build our "defenses" against bad information. We have so much to go through that unless we are able to filter out bad information that quickly, we'll never get anywhere. Not to mention the fact that in this day and age of spyware/adware, plagiarism, virii and big brother everybody needs to lea