Advergaming to Hit $4 Billion in 2008

Next Generation reports the somewhat disheartening statistic that advergaming is likely to break $4 Billion by 2008. From the article: "TWST points out that gamers are much more receptive to 'advergaming' than other potential consumers who block pop-up Internet ads or mute television commercials because in many cases, ads in games provide realism. However, many gamers would disagree with that notion, saying that ads can often be intrusive." We recently reported on the poorly thought-out Counter-Strike Subway ads. Here's hoping they're more well considered that than those ads.

Comments

Re:NFS Series

[VlartBlart]

"mass-ass-mofo" - that sounds like a wide-bottomed-unsociable-idiot.

What I meant was "MAD-ass-mofo"

sorryandallthat.

Re:I smell a fresh load of bullshit

[kaschei]

That is fantasy accounting. It probably goes like this, 1st month 1million, 2nd month 2 million wich can only lead you to conclude that in 48 months you must have reach 48 million. It is called making a future prediction with not enough historical data.

Close... but you underestimate the power of geometrical progression! If they actually see 1st month = 1mil, 2nd month = 2mil, well obviously the third month will be 4mil and the fourth 8! So in your 48 months' time advergaming will almost definitely* be worth $2.81x10^17 dollars a MONTH! Better get in on the ground floor...
*Technical fiscal prediction term meaning "I can say this with a straight face"