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Advergaming to Hit $4 Billion in 2008

Posted by Zonk on from the that's-a-lot-of-delicious-subway-subs dept.

Next Generation reports the somewhat disheartening statistic that advergaming is likely to break $4 Billion by 2008. From the article: "TWST points out that gamers are much more receptive to 'advergaming' than other potential consumers who block pop-up Internet ads or mute television commercials because in many cases, ads in games provide realism. However, many gamers would disagree with that notion, saying that ads can often be intrusive." We recently reported on the poorly thought-out Counter-Strike Subway ads. Here's hoping they're more well considered that than those ads.

2 of 50 comments (clear)

  1. It's ok if we reap the benefits too! by gasmonso · · Score: 3, Interesting

    If the advetising doesn't detract from the game and the revenue reduces the cost of it, then I'm in. If it doesn't than what's the point from a gamers perspective?

    http://religiousfreaks.com/
  2. Re:If the gamers still play... by ultranova · · Score: 3, Interesting

    Personally...I'm not throwing my support behind any game that puts in ingame ads. I'll stick with console games if I have to.

    Why ? I doubt that console game makers are less likely to turn away extra profit.

    I wonder if pirates will start providing no-ad patches, on top of no-cd patches, and therefore increasing their already valuable contribution to the gaming community ?

    --

    Forget magic. Any technology distinguishable from divine power is insufficiently advanced.