Advergaming to Hit $4 Billion in 2008

Next Generation reports the somewhat disheartening statistic that advergaming is likely to break $4 Billion by 2008. From the article: "TWST points out that gamers are much more receptive to 'advergaming' than other potential consumers who block pop-up Internet ads or mute television commercials because in many cases, ads in games provide realism. However, many gamers would disagree with that notion, saying that ads can often be intrusive." We recently reported on the poorly thought-out Counter-Strike Subway ads. Here's hoping they're more well considered that than those ads.

Comments

It's ok if we reap the benefits too!

[gasmonso]

If the advetising doesn't detract from the game and the revenue reduces the cost of it, then I'm in. If it doesn't than what's the point from a gamers perspective?

http://religiousfreaks.com/

Re:It's ok if we reap the benefits too!

[ryants]

and the revenue reduces the cost of it

I wouldn't hold your breath if I were you.

Re:NFS Series

[TheLoneDanger]

"But if I'm tromping through Midgard and see a Radio Shack add, I'm going to be annoyed."

The simple decision made by publishing companies will then be to not make any more games where they can't place ads. No "Midgard" means no complaints about the ads not fitting in.

Re:If the gamers still play...

[ultranova]

Personally...I'm not throwing my support behind any game that puts in ingame ads. I'll stick with console games if I have to.

Why ? I doubt that console game makers are less likely to turn away extra profit.

I wonder if pirates will start providing no-ad patches, on top of no-cd patches, and therefore increasing their already valuable contribution to the gaming community ?