Videogame or Ad? Hard to Tell

Business Week Online looks at the increasing appeal of videogames to advertisers. Specifically, as has been noted in the past, the ease with which product placement can slip into a game. From the article: "The Sims 2 Open for Business, the expansion pack in the popular Sims franchise that hits stores in March, allows players to launch virtual restaurants, stores, and other entrepreneurial ventures. But, oddly enough, they won't be able to interact with true-to-life financial services companies, or see any on-screen versions of objects, food, or clothing representing recognizable brands. Although the game's publisher, Electronic Arts, considered product placements and even wrote some into early storylines, the game's ad and design staffs decided against it."

Comments

Depends on the implementation.

[FireballX301]

If the game is supposed to be 'realistic' and set in a contemporary period, and the ads are where you expect them (i.e. they dont show up during loading periods, but on bus stops and billboards), they can positively contribute to the game experience.

If you're fragging and you see an ad for Preparation H right after you get a headshot, it's obviously a negative experience.

But considering the rising cost of video games I'm wondering whether they're just milking as much cash out of the game as possible. I mean, for $60 I shouldn't expect to see ads in my games.

Re:Depends on the implementation.

[jtorkbob]

But considering the rising cost of video games I'm wondering whether they're just milking as much cash out of the game as possible. I mean, for $60 I shouldn't expect to see ads in my games.

Okay, but what about ads in lieu of subscriptions? I'm okay with paying $60 for a game that I'll get a few hundred hours or more from, but I can't bring myself to pay $$ monthly on top of that. For a MMPOG I'd be happy to see an ad on my load screen if it reduced my subscription.