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Soap Opera for Luring Women to Tech is a Flop

Billosaur writes "The Register has an article by Mark Ballard on attempts to lure more women into the area of technology by a '...TV soap that depicts them making a success of careers traditionally pursued by men.' The Public Awareness of Science and Engineering (PAWS) Drama Fund has been attempting to develop a soap opera called 'Happy Valley' to encourage girls to pursue careers in science and technology by giving them successful role models to follow. The idea is tanking, however, as no one is willing to pick up the show. To quote the show's writer, Tony McHale: 'People say, why don't you do a science soap. My reply is that no-one will commission it, because it's boring.'"

14 of 349 comments (clear)

  1. WHY? by erroneus · · Score: 5, Interesting

    Why do we want women in tech? I'm not saying I'm against women in tech, I just wonder why, if they don't want to do it, we should want them to want it? Someone enlighten me? I don't hear a lot of clamoring over men in educational fields or nursing or anything else that's largely female dominated. Are we pushing for "equality" without regard for whether or not they WANT to do this?

    1. Re:WHY? by springbox · · Score: 4, Interesting
      Why do we want women in tech? I'm not saying I'm against women in tech, I just wonder why, if they don't want to do it, we should want them to want it?

      You generally want women in science for the same reason you would want diversity in any field. It brings new perspectives and ideas to science because women usually lead lives that are a bit different from that of men.

      There are also a few ideas as to why there are low numbers of women in science:
      1.) Because the people already established in these fields (men) don't want them there and are doing things to make sure they don't succeed. (Like not giving referalls for jobs, not being very helpful when someone asks for help, etc.) Science is male dominated.
      2.) Because women choose not to enter a scientific field.

      Are we pushing for "equality" without regard for whether or not they WANT to do this?

      From my perspective, today it's more likely that the individual chocies of women are playing a greater factor than if people are trying to push them out. There doesn't appear to be any siginficant roadblocks in their way that would prevent them from going further in a scientific career today than in the past. So I would agree with that, and it does piss me off quite a bit when I hear about trying to get "women into science." The forced equality idea is crap especially if it's the case that the low numbers of women might actually be because of personal choice.

      Of course.... You also have to consider other factors that are probably influencing women to stay away from science such as -- our culture. If you notice the images and ideas that both men and women are bombarded with on a daily basis, then it becomes clear as to how people start to get ideas about what they're "supposed" to be doing with their lives. Some examples: Men and boys are often portrayed as tough, rugged individuals who should be outside playing games and exploring the world. Women and girls are often portrayed as soft, quiet individuals who are delicate and excell at domestic life (staying inside) and looking beautiful. Horray for stereotypes!

      Get my point? The whole pushing for equality thing is crap when if you consider that if you get rid of things like these completely stupid stereotypes that the problem of low numbers of women in science would probably fix itself.

  2. PAWS? by erroneus · · Score: 2, Interesting

    I'm sorry, but where do you get "PAWS" from Public Awareness of Science and Engineering? Shouldn't that be "PASE"? There should be more stringeant rules for making acronyms!

  3. Mount Everest by wombatmobile · · Score: 3, Interesting

    To direct good women towards our form of goodness is a challenge far greater than all of science.

    Good women prefer apes.

    1. Re:Mount Everest by Cranky+Weasel · · Score: 2, Interesting

      Good women prefer apes.

      No... good women prefer men who don't sit around whining about how apes get all the girls.

      All the brainy virgins out there just can't wrap their minds around a simple basic reality. If everything you have to offer a girl can be obtained by her in platonic friendship, then why should she go any further than "just friends"?

      Get fit, dress nice, and stop thinking about how big your brain is. There are plenty of women.

  4. Re:Because guys need 'em! by jtorkbob · · Score: 1, Interesting

    You probably don't want to date a geek girl; at least not in your discipline. Unless you're the submissive type. Or she is. Otherwise the competition will get in the way. Geeks make very harsh judgements about other geeks, in my experience.

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  5. Re:Because guys need 'em! by AKAImBatman · · Score: 2, Interesting

    If you're working in the tech industry, wouldn't it be nice to be able to date somebody who shared similar interests?

    Slight tangent here, but why does everyone always assume that the best match for you is a [b/g]f/spouse who has the same interests as you? In my experience, opposites tend to work best. Not only does differing interests give you something to talk about, but your different areas of expertise help you complete each other. I don't know where I'd be if my wife was just as absent minded as I am, and I doubt she knows how she'd attack issues without some of the technical ability I have. She knows animals, people, and finances, and I know computers, cars, and minor home repairs. Between the two of us, we can attack any problem that may come along.

    If you always date someone who's just like you, you'll find that you're not getting anything long term out of the relationship. (I'll leave you to figure out the short term benefits.)

    Getting back on topic, women should only enter Tech if they want to. Using it as a way to look for men to date is a BAD idea. Especially given the jackasses that exist in this industry who wouldn't know how to be kind to a woman if a manual fell on their heads. (Apologizes to the 12.5% of Slashdot that doesn't fit in this category. ;-))

  6. Something everybody's been missing by techno-vampire · · Score: 3, Interesting

    There's a reason this idea tanked that nobody's commented on as yet: no villans. As the article points out, soap operas thrive on constant conflict and some of the most memorable characters over the years have been vilans. If you ask the average person to name a character from Dallas, the odds are that the first name mentioned is JR.

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  7. Re:Because guys need 'em! by Anonymous Coward · · Score: 1, Interesting
    Slight tangent here, but why does everyone always assume that the best match for you is a [b/g]f/spouse who has the same interests as you? In my experience, opposites tend to work best. Not only does differing interests give you something to talk about, but your different areas of expertise help you complete each other. I don't know where I'd be if my wife was just as absent minded as I am, and I doubt she knows how she'd attack issues without some of the technical ability I have. She knows animals, people, and finances, and I know computers, cars, and minor home repairs. Between the two of us, we can attack any problem that may come along.

    If you always date someone who's just like you, you'll find that you're not getting anything long term out of the relationship. (I'll leave you to figure out the short term benefits.)


    Man if I weren't such a coward I'd rate you "Uber Insightful". I was married to an engineer for fourteen years who holds a masters in a technical discipline. We'd come home and talk about register intensive architectures, problems at work, etc. Sometimes one of us would have an issue at work and look at the other one like "well, WHY THE HELL AREN'T YOU HELPING ME THINK THIS THROUGH!?!". I get worn out enough doing my own job (and the same went for her). Seriously, the homogeneity of interests gets old.

    In the end we were at each other's throats. Now we're divorced and friends.

    I'm now married to somebody with a masters in education who runs a small online business and teaches second grade kids. She's artistic. She's warm and passionate. She's not like the EE's, physics women, or computer science types I've dated, who in many cases like their male counterparts are distant or seem to be cold (in reality some of this is emotional ineptness.. yes, even gurls can lack emotional intelligence). The worst of the technical questions are of the "okay, I'm supposed to use this cgi module for a shopping cart, right?" On the other hand (as evidenced by this little diatribe) if I have to write anything of substance I nicely ask her to read it as she's light years ahead of me with respect to the written word. She can design a poster, a quilt, or CSS a web page and make it look good in about ten seconds. I have trouble seeing the worth of using anything beyond header tags in html. She grew up on a farm and knows how to handle livestock and how to grow crops. I know how to make a television dinner and write Atari 2600 code for fun. I served a hitch in the army yet I'd still put even money (maybe even tilted in her favor a bit) as to who would survive in the elements for a week or two.

    In the end we are complementary to one another... and I like it like that.
  8. Re:Restoring balance, perhaps? by Beryllium+Sphere(tm) · · Score: 5, Interesting

    > Because there's reason to believe that women are pushed out of tech.

    Yes. See the book "Unlocking the Clubhouse", about a longitudinal study of CMU CS undergrads.

    Over and over, the women reported that when they were girls the family PC wound up in their brother's room and they never got to tinker with it however much they wanted to.

    Undergrads enthusiastic about computers all too often transferred to other majors because they thought they were expected to emulate the MIT hacker culture in order to succeed. They were all high achievers who expected to give up parties and free time in exchange for an education, but they weren't willing to give up showers. Maybe if there were more figures like Emma Peel in popular culture they would have realized that you can both take care of yourself and gain skill.

    At the risk of being politically incorrect, the book did mention that women tended to take interest in useful applications of technology rather than burrowing into it for its own sake. Where a man might write a thesis about register allocation in compilers, a woman would more likely want to invent something like Logo.

  9. Re:Hour Long Drama by radtea · · Score: 2, Interesting


    CSI is so-so on the techical aspects of science, but very, very good on the attitude of scientists, especially in showing them as ordinary people with ordinary problems who also have this common focus on fact and evidence that really does make them different from most other people. Numb3rs is terrible--full of geeky cliches and lame reasoning. If you set out to create a show that said, "Math is mysterious and hard and only super-geniuses who never bathe can deal with it" you could hardly do better.

    I think the real problem this show has is that the writer's heart isn't in it. After all, who would want to watch something written by someone who thinks it's boring: "To quote the show's writer, Tony McHale: 'People say, why don't you do a science soap. My reply is that no-one will commission it, because it's boring.'"

    Anything can be made interesting by a talented writer. If someone wants to pay me for a half-hour pilot episode I'll happily write one, and it'll be interesting. It'll be based on the real-life goings on at the physics department where I did my Ph.D.--students beating up thesis advisors, spouses jumping in and out of bed with various profs, people scaling the building with makeshift rope ladders, profs having sex with students, former grad students living clandestinely in the basement of the building to save money on rent... The funny thing is that I know half the people with graduate degrees reading this are thinking, "Shit, did this guy go to school with me?"

    There's no end of interesting things that the human beings who do science get up to, and its easy to show enough of the science in the background to make the connection that science is done by ordinary people. The trick is to not make the mistake of thinking that the show is about the science, rather than the people who do it.

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    Blasphemy is a human right. Blasphemophobia kills.
  10. If I were a woman... by Jugalator · · Score: 2, Interesting

    I'd be humiliated by someone trying to "lure" me into technology by generalizing me to watch soap operas so it'd be believed to be "efficient" in reaching women. :-p As a man, put yourself in the situation of TV trying to lure you into nursery via Star Trek (it's what a whole lot of guys watch, right? duuhh... :-p).

    Why is there even a need to "lure" a gender somewhere?

    I think they rather need to make the tech educations more interesting for women (that is: for the general public) in their material used to present the educations with. More information not strictly aimed to those already introduced in the field, but offer some place for them to start, preferrably then in specially organized heterogenous groups of genders so they don't feel like a sole guy in what may otherwise be seen as a "girl job". We had such classes at my university when I studied there, and it was a pretty big hit then, in ~ 1998-2000. Not sure how it went afterwards though, as I stopped keeping track of my former school when I was done with it. :-)

    I think part of the problem is that some feel like "outsiders" and may also feel out of place with lots of self-learned guys from earlier getting kickstarted into the education.

    And as for the why, I'd definitely like to see more women in the tech field, not (just :-)) for "childish" reasons, but because in the rare circumstances I've worked in more heterogenous situations, I've felt the group has got a bit better dynamics and more varied viewpoints. Maybe it's imagination, but I overall enjoy more working not only with women, but in more mixed teams.

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    Beware: In C++, your friends can see your privates!
  11. Re:Crossing Jordon by Moofie · · Score: 2, Interesting

    I've got a better idea.

    How about we stop trying to make fictional characters "poster children" for how kids ought to grow up?

    Call me crazy.

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    Why yes, I AM a rocket scientist!
  12. DUH! by queenb**ch · · Score: 2, Interesting

    First off, any girl who likes math and science isn't likely to be watching a soap opera. I clearly recall my high school years and none of us was ever a "soap ho". In fact, we made fun of the "soap hos". Once you come to the realization that there's more to life than hairspray, make-up, and "who likes who", soaps just aren't all that interesting. I've heard a lot of people say "Oh, they're just like real life." The doublecrosses, the extravagant lifestyles, the amnesia, the tragic diseases...and that's just from one week. I have to tell you that I'd be so worn out from the plotting and deception that I'd probably welcome death from the tragic disease just to get me out of the grind.

    2 cents,

    Queen B

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