Soap Opera for Luring Women to Tech is a Flop

Billosaur writes "The Register has an article by Mark Ballard on attempts to lure more women into the area of technology by a '...TV soap that depicts them making a success of careers traditionally pursued by men.' The Public Awareness of Science and Engineering (PAWS) Drama Fund has been attempting to develop a soap opera called 'Happy Valley' to encourage girls to pursue careers in science and technology by giving them successful role models to follow. The idea is tanking, however, as no one is willing to pick up the show. To quote the show's writer, Tony McHale: 'People say, why don't you do a science soap. My reply is that no-one will commission it, because it's boring.'"