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Stardock - From Indie Developer to Publisher
Consumed_Crustacean writes "GameDaily has an interview with Brad Wardell, CEO of Stardock Systems. In the interview, they discuss Stardock's transition from a smallish independent developer to a full-blown publisher (both retail and online). Of particular interest is the discussion on DRM and their online distribution, which Wardell opposes, and said 'Software piracy is something that tends to be overblown. The question for us boils down to the number of sales lost due to piracy versus the number of sales lost due to people not wanting to be inconvenienced.'"
"Our goal is to make it very convenient to purchase our software and somewhat inconvenient to pirate it."
;) http://slashdot.org/~RingDev/journal/126947
That is the way to do it. A DRM shouldn't PREVENT illegal behavior, just make it so that legal behavior is more convenient! This is exactly the theory that I preach in my journal
-Rick
"Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
What the difference between an indie developer and a publisher? At what point does one stop being a independent.
p.s. One reason I ask is that a friend's rpg game company, with all of three employees, is not considered "indie", and thus finds their products frequently panned and derided on indie-oriented forums.
A Government Is a Body of People, Usually Notably Ungoverned
Disclaimer: I work for Stardock. Stardock does not bundle adware, malware, or spyware with our applications. While I'm thrilled that Windows Classic is "just fine" for you, some people like their car to come in a color other than black.