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Apple Surpasses Dell in EU Education Market

Posted by Zonk on from the europe-has-good-taste dept.

wackymacs writes "According to a report from Macworld UK, Apple has confirmed it has taken the number one spot in the Western European education market. The company's education market share in the region is now 15.2 percent, placing Dell, with 14.7 percent, to second place. Gartner analyst Isabelle Durand confirmed: 'During the fourth quarter 2005, Apple became the number one PC vendor in the Western European Education market. The company has continued to grow very strongly (+22.4 per cent) and achieved a 15.2 per cent of market share in Q4 2005.'"

4 of 88 comments (clear)

  1. Either way... by the_humeister · · Score: 2, Insightful

    ...it's a win for Intel!

  2. Perception by Tom · · Score: 4, Insightful

    There is still hope that a new generation will grow up and not accept that computers crash all the time, data gets lost every now and then and for that really important word document, there can't be enough backups because you never know when the machine will just eat it.

    Also, they might have much higher expectations for a GUI and point out all the bad stuff about the windos standard we who've grown up with it don't even notice anymore.
    When my mother got her first PC, I put Linux on it. For surfing and mail it was perfect. Later on she took one of those "internet course" things. She came back with a strong dislike of "that windows thing" she had to use there. I'm certain anyone whose first exposure to computers was a Mac will have a much stronger opinion.

    --
    Assorted stuff I do sometimes: Lemuria.org
    1. Re:Perception by tsa · · Score: 2, Insightful

      The other way around works just as well. I've tried to get many people to use Firefox, for instance, but quite a few weren't willing to accept it, because `it's crap'. Meaning it works a little bit different than IE. People are very reluctant to change, so they tend to stick with what they learned.

      --

      -- Cheers!

  3. Re:Smart move for Apple by vasqzr · · Score: 3, Insightful


    Except that, at one time, Apple was THE option in US education. However, DOS/Windows became the staple of business, largely riding on the back of the "nobody ever got fired for going with IBM" mentality.

    DOS had all the business programs. Apple started with stuff like VisiCalc but never got much further than that. DOS had 1-2-3, Wordstar, dBase, Paradox, Wordperfect, etc. So they became king of the business world. And people bought home computers so they could work on stuff from work, at home.

    Apple machines were great for schools. Not for learning about computers, but for LEARNING. In the 80's schools were full of Apple computers, Number Munchers, LOGO, Turtle Graphics, Carmen Sandiego, Oregon Trail, Print Shop, typing games... It was about learning. Nobody was forcing computers down kids throats. Nobody decided on using PowerPoint for stupid things and grading kids on it.

    Macintosh took quite a foothold in the college scene as well.