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The Billion Dollar iPod Accessories Market

Posted by Zonk on from the can-i-have-a-piece-of-that-pie? dept.

OleSurinam writes "The NYTimes has a story about the lucrative iPod accessories market." From the article: "Making add-ons for the iPod is a $1 billion business. Does that sound like hyperbole? Consider this. Last year, Apple sold 32 million iPods, or one every second. But for every $3 spent on an iPod, at least $1 is spent on an accessory, estimates Steve Baker, an analyst for the NPD Group, a research firm. That works out to three or four additional purchases per iPod."

9 of 59 comments (clear)

  1. Billion Dollar Market.... by JUSTONEMORELATTE · · Score: 2, Funny

    ... and it's totally owned by Belkin.

    But I'm not complaining, I'm honestly just jealous.

    1. Re:Billion Dollar Market.... by damsa · · Score: 4, Funny

      You obviously did not buy the matching iBook accessory to the iPod.

    2. Re:Billion Dollar Market.... by thermopile · · Score: 4, Funny
      According to this article, Belkin would now only own about half the market.

      Britain has just launched the HMS Daring, a 600 million pound-sterling (umm ... roughly US$ 1 Billion) battleship complete with iPod docks.

      That single ship effectively doubles the total market for "iPod Accessories."

      --

      "Diplomacy is something you do until you find a rock." --Richard Pound

    3. Re:Billion Dollar Market.... by Golias · · Score: 2, Funny

      Britain has just launched the HMS Daring, a 600 million pound-sterling (umm ... roughly US$ 1 Billion) battleship complete with iPod docks.

      Ooooo. How much is the full 3-year AppleCare on that?

      And does that cover oil leaks? We are talking about British engineering, after all. ;)

      --

      Information wants to be anthropomorphized.

  2. Hyperbole by daeley · · Score: 3, Funny

    Consider this. Last year, Apple sold 32 million iPods, or one every second. But for every $3 spent on an iPod, at least $1 is spent on an accessory, estimates Steve Baker, an analyst for the NPD Group, a research firm. That works out to three or four additional purchases per iPod.

    So for every $3-seconds, there's an additional $1-second for accessories. That means about 10.6 million $1-seconds last year, which works out to a bit over 2,944 $1-hours, 122 $1-days, or about 17.5 $1-weeks!

    That means for every iPod-year, there's an iPod-accessory-quarter!!!!

    Go statistics!

    --
    I watched C-beams glitter in the dark near the Tannhauser gate.
  3. The Real iPod Story... by __aaclcg7560 · · Score: 3, Funny

    iPod People

  4. Re:Very Unlike Apple by Anonymous Coward · · Score: 1, Funny

    And once you have all of those accessories, you're pretty much locked into iPod-land...

    You're going to have a hard time convincing most people that that is a bad thing.

  5. Re:Griffin by Ohreally_factor · · Score: 4, Funny

    They sell it for 45$? That's just a fucking knob. I know knobs are cool and all, but why would you buy a knob for 45$?

    It goes to 11.

    --
    It's not offtopic, dumbass. It's orthogonal.
  6. Re:Griffin by IntergalacticWalrus · · Score: 3, Funny

    It goes to 11.


    I take back what I said. I want one NOW.