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Advertisers May Face Ridicule For Adware

An anonymous reader writes "A ZDNet article reports that the FTC may be gearing up to humiliate companies that advertise via adware." From the article: "The FTC would publicly announce and publish the name of a company that advertises using adware that installs itself surreptitiously on consumer PCs or using spyware, Leibowitz said. He would recommend publicly shaming advertisers to the other FTC commissioners if the adware problem doesn't decrease, he said."

39 of 166 comments (clear)

  1. Wet bus ticket by imoou · · Score: 5, Funny

    Wow, public shaming is as severe as hitting those offenders with a wet bus ticket or a tap on the knuckles.

    Wake me up when there's a public stoning.

    1. Re:Wet bus ticket by Jambon · · Score: 5, Funny
      Wake me up when there's a public stoning.

      Dude, that would be awesome. However, man, I can't really see the DEA being chill with that. I mean, that would be a lot of weed.

    2. Re:Wet bus ticket by vertinox · · Score: 2, Insightful

      Wow, public shaming is as severe as hitting those offenders with a wet bus ticket or a tap on the knuckles.

      Hrm... I've heard that in Japan, that public shaming is usually followed by ritual suicide.

      Perhaps we should encourage the practice ;)

      --
      "I am the king of the Romans, and am superior to rules of grammar!"
      -Sigismund, Holy Roman Emperor (1368-1437)
    3. Re:Wet bus ticket by Amouth · · Score: 2, Funny

      In my home town the cops seized around 400lbs of weed on a boat.. reported in the news paper when and when they would be disposing of it by burnning it in the inconrator (which was down down)

      that whole damn city block was covered with people.. and it was a good day for the people on the west side.... (off shore wind :)

      --
      '...if only "Jumping to a Conclusion" was an event in the Olympics.'
    4. Re:Wet bus ticket by Philip+K+Dickhead · · Score: 2, Funny

      If public humiliation were a tonic for bad behavior, Tony Blair would be a stand-in for Mother Theresa.

      Now... Where did I put that comfy chair!

      --
      "Speaking the Truth in times of universal deceit is a revolutionary act." -- George Orwell
  2. whoa by MasterOfUniverse · · Score: 4, Funny

    FTC actually siding with the people, instead of corp america??? Whoa, looks like pigs can now free to fly..

    --
    "There is no flag large enough to cover the shame of killing innocent people."--Howard Zinn
  3. Wonderful idea, but could get sticky... by Audigy · · Score: 3, Insightful

    I can see it now... review sites all over the 'net mention this as the first item in a review of a piece of software:

    Spyware: YES

    Then again... there may be some problems related to what is considered spyware and what's not. For example, is a piece of software that "phones home" for ANY reason considered spyware?

    --
    [an error occured while processing this directive]
    1. Re:Wonderful idea, but could get sticky... by EnigmaticSource · · Score: 2, Insightful

      If so, would anything with product activation be considered Spyware?

      --
      The Geek in Black
      I know my BCD's (when I'm Sober)
    2. Re:Wonderful idea, but could get sticky... by vertinox · · Score: 4, Insightful

      For example, is a piece of software that "phones home" for ANY reason considered spyware?

      If it is without the knowledge of the user, then yes, that is pretty much the definition of spyware.

      If a program pops a dialog up and says, it wants to know if its ok to send DoubleClick all my history urls and cookies and then I click yes and it phones home... Then well... I'm just dumb, but thats not spyware.

      --
      "I am the king of the Romans, and am superior to rules of grammar!"
      -Sigismund, Holy Roman Emperor (1368-1437)
    3. Re:Wonderful idea, but could get sticky... by iMaple · · Score: 3, Insightful

      For example, is a piece of software that "phones home" for ANY reason considered spyware?
      Is this an oblique reference to the latest version of ITunes ? (or the Firfox+GoogleToolbar combo which phones home upon sucessful installation?)

  4. Free advertising? by Anonymous Coward · · Score: 4, Interesting

    "The FTC would publicly announce and publish the name of a company that advertises using adware that installs itself surreptitiously on consumer PCs or using spyware..."

    Thereby granting said company immense public exposure and advertising...

    1. Re:Free advertising? by barefootgenius · · Score: 2, Insightful

      Certainly. A better idea might have been to get the major search engines to drop the companies, their subsidiaries and owners, off the search results like Google did with BMW (albeit for a week).

      --
      /. bug #926803 - Why I can post.
  5. Sounds like free advertising. by Anonymous Coward · · Score: 5, Insightful

    No such thing as bad publicity.

    1. Re:Sounds like free advertising. by crotherm · · Score: 4, Funny


      No such thing as bad publicity.

      I don't know about that. How is SCO doing these days with all that free advertising we gave them?

      --
      "Those who make peaceful revolution impossible, make violent revolution inevitable" - JFK
  6. Finally, someone to stop these shameless people by istartedi · · Score: 5, Funny

    By... ummm... shaming them... umm... wait.. I think I see a possible flaw in this plan.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
    1. Re:Finally, someone to stop these shameless people by spectre_240sx · · Score: 2, Insightful

      Joe Shmoe home-user doesn't know what programs are spyware and what aren't. Most people are beginning to realize now that there are programs out there that are bad, though. Giving people information as to which programs are bad for their computer usually results in them not using said programs.

      It's true that even bad publicity can be good, but don't underestimate the power of information.

  7. That's a start.. by slashkitty · · Score: 4, Interesting

    They should also complete the loop and list companies that get paid to advertise Adware. High on the list of those companies is Google. I believe that they make millions advertising adware on their search results and through their adsense network. I'm sure that Yahoo and other big ad networks are also to blame. Worse yet, they are often misleading. Searching google for spyware removers gets you ads for more spyware!!!

    --
    -- these are only opinions and they might not be mine.
    1. Re:That's a start.. by The_REAL_DZA · · Score: 2, Insightful
      Searching google for spyware removers gets you ads for more spyware!!!


      I think the technical term for that is "money machine"

      a.k.a. "magic money machine"
      --


      This space intentionally left (almost) blank.
    2. Re:That's a start.. by pete6677 · · Score: 2, Insightful

      That's what we DON'T want them to do - list companies that are not part of the problem (people's machines becoming unusable through crapware) but who technically meet some definition of "spyware vendors". This will undermine the credibility of the initiative, which is to call attention to companies participating in abusive practices.

  8. They should hire John Cleese for the ad campaign by The_REAL_DZA · · Score: 3, Funny

    {Nothing typed here would be as humorous as just the notion of someone turning Cleese loose to ridicule these clowns!}

    --


    This space intentionally left (almost) blank.
  9. Forget the advertisers by Khyber · · Score: 3, Interesting

    Publically shame the company responsible for producing the spyware/malware/adware/rootkits as well! Then shame every company that chooses to advertise or use those products themselves (For example, F4I should be shamed, with many many references to Sony's crap thrown in as relevant pieces of the puzzle) and then slam the NAMES of the people that wrote these programs, so the entire PUBLIC is aware of the malicious and annoying people.

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
  10. Deeper Issues by Max+Threshold · · Score: 4, Insightful
    "The deeper issue, [spam lord Trevor] Hughes said, is the way online advertising is handled. Many companies let a third party take care of their advertising and that company may delegate even further, involving many people and companies before an ad gets placed."

    This isn't just an issue for spamvertisers. Delegating fundamental business processes (e.g., customer billing) to third parties seems to be a popular with all sorts of companies as a means of obfuscating procedures and dodging responsibility for mistakes. I call bullshit on all of it!

  11. You forget two points by Spy+der+Mann · · Score: 2, Insightful

    a) They don't get revenue for this, and
    b) They don't get their PRODUCTS advertised, either. Just their name in a blacklist.

    Sincerely, we've all heard about spyware companies suing antivirus for blacklisting them. Can they sue the FTC, now? :)

  12. I think this is a very good idea by ZorroXXX · · Score: 5, Interesting
    When the government fears the public, you have democracy.
    When the public fears the government, you have tyranny.

    Perhaps a weak analogy, but if companies started seriously fearing public opinion - as opposed to say Sony BMG[1] - that would certainly be a good thing.

    Fear of the public will stimulate healthy competition (and not under the table/behind closed doors competition).

    [1]
    Most people, I think, don't even know what a rootkit is, so why should they care about it?
    --SonyBMG manager Thomas Hesse

    --
    When you are sure of something, you probably are wrong (search for "Unskilled and Unaware of It").
    1. Re:I think this is a very good idea by IAAP · · Score: 2, Interesting
      ...but if companies started seriously fearing public opinion ...

      They won't. The public has too a short of a memory.

  13. What difference? by lillgud · · Score: 2, Informative

    Let's face it, what difference would this list make? Would you bother to read it? And what would you to the companys in the list? Boycott everyone?

    I find it easier trying to stay out of the adware itself :)

  14. We, as 'smart' users need to Class-Action by brxndxn · · Score: 2, Interesting

    The lot of us that hates spyware the most need to get a couple Class-Action lawsuits going against the adware/spam companies and the companies that benefit from them. Isn't it already illegal to install backdoors and software that users did not authorize? Isn't it already illegal to take control of a computer (called hacking, right?)??

    Why do the makers of worms/viruses get huge criminal punishments and the companies that make money off of adware get 'embarassment'?

    If these were reputable companies in the first place, the old adage of "All publicity is good publicity" would not apply. We, as 'smart' users, owe it to the rest of the computing community to do our research, find out who is involved, and sue them until they bleed red.

    Hell.. we could get a Wiki going of spyware (if there already isn't one), and which companies are involved, what addresses, countries, etc.. And then start hiring some lawyers to make lots of money off of our suffering..

    I don't wanna be the one to start it, though. Fucking fuck. This porno site just popped up and Internet Explorer crashed. I gotta go.

    --
    --- We need more Ron Paul!
  15. Re:Is that all? by eyepeepackets · · Score: 2, Funny

    I'll place my vote under the "drawn and quartered" category along with Mr. Reason, but only if it's a public drawing and quartering and they sell decent beer and popcorn...and if the executed has to pay all costs associated with his drawing and quartering, including my beer and popcorn...and if they use really big trucks to do the pulling in low-and-slow gear, not wimpy horses who might bolt at the sound of a cheering audience.

    Cheers. So who's first?

    --
    Everything in the Universe sucks: It's the law!
  16. Not entirely. by jd · · Score: 5, Interesting
    First, there's a possibility that the FCC will charge for some names, or not include them at all - especially if asked by a nice gentleman with a large check in his hand. Second, said gentleman may also nicely request certain competitors be listed to damage their credibility. The FCC can always say it made a mistake, or claim that a media outlet added to the list.


    (Name-and-shame suffers from two big problems. First, there's no actual requirement for there to be any evidence of Adware. The FCC doesn't have to prove a case to anyone, it only has to write down a name. Second, if a name is put down that shouldn't be there, redress will be next to impossible. The media outlets can claim - justifiably - that they're not responsible for official statements from Government. I know of nobody who has sued the Federal Government in civil court for slander or libel, and they've probably got immunity to such suits anyway.)


    Actually, there is a better method and the Supreme Court provided it. The Government is allowed to seize private land for the purpose of boosting the economy in a region, under a recent interpretation of Eminent Domain. Adware companies damage the Internet economy. It would seem to follow that the Government can seize those companies and sell them to other, less malign, individuals. (It's less messy than the hung-drawn-and-quartered method someone else proposed, too.)

    --
    It's a small world and it smells funny; I'd buy another if it wasn't for the money; Take back what I paid (SoM)
  17. From TFA... by keraneuology · · Score: 2
    "There are well-intentioned advertisers out there that do not understand where their ads are appearing"

    And I'm supposed to care about this... because?

    I don't care if knows that the company they have hired to spamvertise are spammers or not. I think should be punished for allowing their product to be allowed for spam. Just as I don't care if a mortgage broker knows that his leads came from blast faxes or spam - I am all for honeypots that lead to hefty fines against brokers who purchase spam-solicited ads. (Or, better yet, a law requiring any mortgage broker who responds to actually give me that 30 year, 0 down $300,000 loan for $500/month)

    --
    If the g'vt kept the data on you that google does you'd better believe you'd be calling it "doing evil"
  18. How about aiding and abetting? by Anonymous Coward · · Score: 3, Interesting

    Here's a better idea:

    1. Spyware/Adware is essentially unauthorized use of a computer system. I'm pretty sure this is well-defined as a criminal act. (the electronic equivalent of breaking and entering)

    2. Paying Adware companies to partake in their venture via advertisement = aiding & abetting, or conspiring to commit illegal acts, or whatever you want to call it.

    This "public shaming" by the FTC is laughable. They'd have been better off doing NOTHING than doing something that all but concedes that they have no power (or at least no political will) to actually stop these acts that they obviously disapprove of.

  19. Antispyware activism by Jaypcross · · Score: 5, Interesting

    One technique that seems to get under spyware author's skin is when you bother them at home or on some other form of their own turf. When my best friend and I were leading the charge against Xupiter we spent countless manhours tracing the network of entities responsible for the software and staged multiple phone calls to the home residences of business partners, requests for information from ad affiliates, etc. Lots of WHOIS cross-referencing and corporate document searches but it was worth it to genuinely make life uncomfortable for these guys. Saied Yomtobian called me every dirty name in the book when all I did was ask a few questions about his son being listed on a corporate document for "Xupiter, Inc." listed with the California Secretary of State. It was common practice for us to track down the responsible parties and publish transcripts of our findings. Would be interesting to know the legality of publishing recorded phone calls between angry end users and spyware authors. I think the path to a spyware-free web is public humiliation of the offenders. A multitude of websites already exist toward this end but I think some good old-fashioned activism should be done and its progress published for the world to see. Another thing I did a year or so back was trace the money trail of a piece of spyware that hijacked Google search results. Upon infection I identified the ad affiliate responsible for the hijacked ads inside some source code, documented our findings to the affiliate and got them to terminate their contract with the spyware vendor. It was a good week or two before the vendor (Clientman/Odysseus Marketing) found a new affiliate. I'd guess that that cost them a lot of money in lost ad revenue. I like the idea of a continually updated Wiki where people can collaborate and take action. http://www.wired.com/news/infostructure/0,60694-1. html?tw=wn_story_page_next1

  20. Best way to attack spyware adware companies by WillAffleckUW · · Score: 2, Interesting

    is to attack their CEOs salaries, bonus, options, benefits, and retirement plans.

    Nothing else will change their behavior.

    --
    -- Tigger warning: This post may contain tiggers! --
  21. Um, I don't WANT to live in FEAR by WillAffleckUW · · Score: 2, Interesting

    When the government fears the public, you have democracy.
    When the public fears the government, you have tyranny.


    Sorry, I'm an American, born in America, of American parents and grandparents and my dad and grandad served in the USAF.

    I don't want to live in Fear.

    And right now, we sure as heck don't have democracy here.

    That said, I'm not sure I trust the Bush Regime to use this to go after real spyware firms - they're just as likely to use it as yet another excuse to spy on American citizens' private data stored on their private computers, pretending to be "looking for spyware".

    So, while on the surface this sounds like a good idea, there is no way I'm trusting those people to "do good". So far all they've done is lie to me.

    --
    -- Tigger warning: This post may contain tiggers! --
  22. i hate spammers by user24 · · Score: 2, Interesting

    and i don't care if you mod me -1 offtopic, troll or flamebait. some things have to be said and i need to rant.

    i run a small website, this website has a few user comment areas. the comments are in plain text only. if you enter html, it gets stripped. urls are not converted into links.

    people have been automatically spamming the site with links to phentermine and god knows what else, so I implemented a CAPTCHA solution that I wrote in PHP. they now spam me with broken html to bypass the captcha*. never, ever has any of their spam actually turned into html. no users have ever clicked their links, because there are no links to click. these guys just don't get it.

    My point is that they'll continue spamming uselessly forever, they won't care about this 'public shaming' because they're the lowest of the low already.

    blargh. i give up, i really do.

    * i only ask users to pass the captcha if it looks like a url they're entering; i think captchas are annoying so i try to allow people to comment without having to enter one.

  23. fines? jail? by dfgchgfxrjtdhgh.jjhv · · Score: 2, Interesting

    why not fine these guys? surely that'd be better than funding their advertising campaigns

  24. Ob Holy Grail Quote by akpoff · · Score: 2, Funny

    Now go away before I taunt you a second time!

  25. Standard form of reply applies here by A+Life+in+Hell · · Score: 2, Interesting


    Your post advocates a

    ( ) technical (x) legislative ( ) market-based ( ) vigilante

    approach to fighting spam. Your idea will not work. Here is why it won't work. (One or more of the following may apply to your particular idea, and it may have other flaws which used to vary from state to state before a bad federal law was passed.)

    ( ) Spammers can easily use it to harvest email addresses
    ( ) Mailing lists and other legitimate email uses would be affected
    (x) No one will be able to find the guy or collect the money
    ( ) It is defenseless against brute force attacks
    ( ) It will stop spam for two weeks and then we'll be stuck with it
    ( ) Users of email will not put up with it
    ( ) Microsoft will not put up with it
    ( ) The police will not put up with it
    (x) Requires too much cooperation from spammers
    ( ) Requires immediate total cooperation from everybody at once
    ( ) Many email users cannot afford to lose business or alienate potential employers
    ( ) Spammers don't care about invalid addresses in their lists
    (X) Anyone could anonymously destroy anyone else's career or business

    Specifically, your plan fails to account for

    ( ) Laws expressly prohibiting it
    ( ) Lack of centrally controlling authority for email
    ( ) Open relays in foreign countries
    ( ) Ease of searching tiny alphanumeric address space of all email addresses
    ( ) Asshats
    ( ) Jurisdictional problems
    ( ) Unpopularity of weird new taxes
    ( ) Public reluctance to accept weird new forms of money
    ( ) Huge existing software investment in SMTP
    ( ) Susceptibility of protocols other than SMTP to attack
    ( ) Willingness of users to install OS patches received by email
    ( ) Armies of worm riddled broadband-connected Windows boxes
    ( ) Eternal arms race involved in all filtering approaches
    (x) Extreme profitability of spam
    (X) Joe jobs and/or identity theft
    ( ) Technically illiterate politicians
    (x) Extreme stupidity on the part of people who do business with spammers
    (x) Dishonesty on the part of spammers themselves
    ( ) Bandwidth costs that are unaffected by client filtering
    ( ) Outlook

    and the following philosophical objections may also apply:

    ( ) Ideas similar to yours are easy to come up with, yet none have ever
    been shown practical
    ( ) Any scheme based on opt-out is unacceptable
    ( ) SMTP headers should not be the subject of legislation
    ( ) Blacklists suck
    ( ) Whitelists suck
    ( ) We should be able to talk about Viagra without being censored
    ( ) Countermeasures should not involve wire fraud or credit card fraud
    ( ) Countermeasures should not involve sabotage of public networks
    ( ) Countermeasures must work if phased in gradually
    ( ) Sending email should be free
    (x) Why should we have to trust you and your servers?
    ( ) Incompatiblity with open source or open source licenses
    (x) Feel-good measures do nothing to solve the problem
    ( ) Temporary/one-time email addresses are cumbersome
    ( ) I don't want the government reading my email
    ( ) Killing them that way is not slow and painful enough

    Furthermore, this is what I think about you:

    ( ) Sorry dude, but I don't think it would work.
    (x) This is a stupid idea, and you're a stupid person for suggesting it.
    ( ) Nice try, assh0le! I'm going to find out where you live and burn your
    house down!

    --
    Commodore 64, Loading up the dance floor!
  26. Re:Not the coders' faults. by Khyber · · Score: 2, Insightful

    Sorry, I'd tend to believe that most coders have a code of ethics or at least a set of personal morals. Those coders that write the spyware intentionally make it malicious. Of course they're doing what they're told, and if they actually cared, they'd NOT DO IT. I type this as I have a coder behind me reading along.

    --
    Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.