Half-Life 2 Gets Episode 1
Valve has announced that, instead of entitling their first downloadable mini-expansion to Half-Life 2 'Aftermath', the pack is now simply Episode 1. From the Gamespot article: "When asked whether the name change is indicative of a change in direction for the Half-Life 2 franchise, Valve marketing director Doug Lombardi replied, 'episodic.' When asked the follow-up question of whether the new name meant that beginning of a regular flow of content, Lombardi replied, 'yes.'"
...talkative weapon Jar-Jar the Crowbar. His friendly jabbering promises to make busting up crabheads and boxes more popular then ever.
So evidently they reckon SiN Episodes is going to be making big money.
They're probably right too. It's much easier to sell a game for $100 if you split it up into ten $10 "episodes". Combine this with the advantages of sidestepping traditional retail and I can definitely see the appeal.