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Can We Trust Google?
theodp writes "Google worries go mainstream this week in TIME's cover story, Can We Trust Google With Our Secrets? Touted as an 'inside look' at how success has changed Larry and Sergey's dream machine, the piece offers some interesting tidbits but in the end is pretty much a softball effort that even toes the mum's-the-word line on the relationship between Larry Page and 'blond, blue-eyed force of nature' Marissa Mayer. Guess it's the least Time Warner could do after pocketing $1B of Google's money."
That is the real question.
After several stories written recently about companies having their customer databases compromised, can we really trust any company to keep our data secure?
I would say no.
He who knows best knows how little he knows. - Thomas Jefferson
First of all, I think the link to the article is misleading. Okay, I didn't read all ten pages but did it actually discuss whether or not we can trust Google with our secrets? Or did it actually talk about Google's current trend and their "Do no evil"-vision.
Secondly, why would you trust a third party with your secrets? "Hey John, I got this really secret business plan that must not under any circumstances fall in to the wrong hands. I'll use my web-based free e-mail address to mail it to the necessary people and not use our secure corporate network instead." "Yeah, good idea."
Stupid, I say. If it's a secret, keep it a secret.
Can We Trust Google With Our Secrets?
So far Google has been dealing with two different sets of data through its products:
1. Our (seemingly) anonymous search queeries, through Google search.
2. Our private documents, through Google desktop search.
What do you trust Google with?
So far, they have said no to the US government to keep your #1 private.
If you haven't opted in to #2, then so far you haven't even exposed yourself to the issue of trust with Google beyond 1.
People in China, of course, have a different form of trust relationship with Google for #1.
Those are 3 separate issues.
Not associating your search requests to an ability to identify and track was the way of search engines in "the days of yore". (which in internet standard time means less than a decade ago). Now a days the ability to track searching and spending habits on the web is exactly what makes companies like Google worth so much because it's how they target ads. Ads based on what you search for. And if a computer program is taking cycles to figure out what on line purchases go best with a search for "Teri Hatcher swimsuit malfunction" you can bet a programmer wants to make sure it's coming back with the right results, which means logging it somewhere.
As much as we all have loved them we need to accept that the glory days of the internet being a warm protective cloak of anonymity are coming to an end, much in the way that "mundane less adventurous settlers" made law enforcement tame the wild west. Our mundane settlers are arriving, and they don't like that those guys get to wander around without fences and rules and nice tidy guarantees of safety. Profiteers are arriving and learning that selling fences (firewalls) , cattle brands (DRM) , even making people show papers at the coach stop (electronic ID tracking) make money.
Then again, maybe I'm the crazy one...
I'm a fiscal conservative, it's a pity we don't have a political party anymore
...is no. YOU cannot trust anyone other than YOU with YOUR secrets. Why would we be concerned with whether or not we can trust a commercial organization such as Google with our secrets? If you use Google's tools, as I do, and love them, as I do, don't have an expectation of privacy even if it is stated. If you need privacy, have a separate computer or a separate boot instance on your computer (bootable ISO perhaps) and keep things compartmentalized. Google has some awesome tools for day to day computing and it's silly not to make use of them. The inclusion of your "secrets" is not a requirement nor is it wise.
"In the morning, they noticed a change. The writing on the wall at company headquarters had been changed; it now read:
....to excess'."
'An Animal Shall Do No Evil
Here's what I think is going on. It's not about Google and China or Google and Trust. It's about Google and the US government. Google stood up to the Bush Justice Dept over search records. Today, generic ones, tomorrow maybe more specific ones.
The result? A large stock slide and all this speculation on how Google is "not to be trusted." It smacks of Bush tactics -- turn your enemies strength into a weakness. Trust = mistrust, Bad = good, etc...
Was Time a big supporter of the War in Iraq? Is Time hammering on the latest Bush scandals in anything more than a typical corporate media lipservice kind of way?
And can anyone explain why Google had a sudden, one-time tax hit that no one else predicted? From what I understand, if not for this 40% tax hit in the last quarter, Google would have beat its Wall St. estimates by a penny or two at least. How is it that analysts didn't see the tax hit coming and yet everyone jumped on Google's sudden "big miss?" Is it possible the tax hit was something the IRS "figured out" after a call from the WH?
And what exactly is behind all this "Google is really evil with China" crap? Sure, no one outside the Chinese gov't wants censorship there. But it's China that's censoring. Google has to place physical servers in China to offer any level of quality service due to China's meddling with Google.com and other sites. Servers in China are subject to Chinese law, no matter what anyone might want. So it's a choice between self-censoring by law and crappy service.
For those of you who'd choose "no service" do you practice what you preach? I hope you don't use Chinese products, electronics, clothing. And if the measure of business ethics is whether a given government has done wrong, then why don't you protest all of the other companies that do business with China, or all of the other countries that do wrong, including, at times, the US? Should Google pull out of the US market over Iraq, or secret torture, or unwarranted wiretapping? They tried to stand up to the Bushies, and look what happened so far...
Oh, it's becuase Google said something about evil. Well, I never took "don't be evil" to mean Google had to be the world's Mother Theresa. No one expected them to donate all their profits to starving children, did they? Or to avoid all advertizing because ads are largely misleading (why else would anyone buy this crap?) "Don't be evil," to me, meant "don't be microsoft"--don't screw your competition--play fair and win on the merits. And they've done just that. They label ads, they even label when they're censoring in China, which is about all one could expect.
Bottom line: don't trust Google with your sensitive data. Don't trust anyone. Don't even put it where people can steal or subpoena it. Common sense.