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Google Acquires Measure Map
WeAz writes "According to the Google Blog, Google has acquired Measure Map, an analytics system for blogs, from Adaptive Path. There is a limited beta test up and running over at the Measure Map Website. Many users have been using analytics to track stats on their sites - I wonder how this will stack up."
There is a limited beta test up and running
In an article about Google that's redundant.
Developers: We can use your help.
I think even though this program is specifically aimed at blog sites and can also be used to measure AdSense ads and help Google prevent click fraud. This is a good buy for google.
For those who don't know, Measure Map helps you understand what people do at your blog, and what influence you are having on the world. It's easy to navigate the numbers that matter. It tracks links to see who sends you traffic. It finds out what people do at your site. Setup is a breeze -- it only takes a minute.
I read the headline very quickly as Google acquires Treasure Map. Woohoo! They'll be rich!
OK everyone, back to your cubicles.
Did these guys have prior use on technology Google used with their Analytics? Experience they lacked?
Or, is Google taking a clue from MS and buying up any potential competitor?
Gotta wonder if Measure Map is less resource intensive on the back-end than their Urchin-based Google Analytics. Their stinginess with the Google Analytics accounts was a bit surprising, and I can't help but think that they underestimated the backend processing on that.
After all, if that's not the case, why would they have this as a separate product?
500GB of disk, 5TB of transfer, $5.95/mo
From the MeasureMap site:
Measure Map helps you understand what people do at your blog, and what influence you are having on the world.
Great, exactly what my ego needs, a blog-equivalent of the Total Perspective Vortex
Visitors today: your grandmother and one accidental click-through.
Comments: 0 (Not even Spam is interested in your site)
sigh...
To that statement, I say NO! It is incorrect, period. The [primary] purpose of any publicly traded company like Google, is to increase shareholder value. The only way to do this is to maximize profit. Please be informed that Google is not in the charity business.
In case you're not kidding: When Google decided to become a publicly traded company, their legal purpose became to maximize shareholder wealth. Therefore, a tanking share price is skin off of their noses. By their, I mean the people on the Google Campus as well as the many shareholders who raised money for Google. And all of the things they give away for free at the least helps their brand which helps their search engine's popularity which helps their ability to acquire information from the internet and its users' behavior which finally helps their brokerage business which is their moneymaker. Google Earth was not designed for the purpose of being a cool toy to hand out out of altruism, as cool as it and Google's other services may be.
...Google's lost their way. Companies like Google don't need to buy technology because they employ the best and brightest. This is not a good sign. Any company out there that buys up technologies instead of doing their own R&D is less a company of technologists and more a company of business people. In the tech sector, that's a recipe for disaster. Business people RARELY understand technology or can recognize a good one if it bites them. Take my NanoDenture (Patent Pending) technology. When I was working at one of the dot.bombs in the high flying 90s (free-roof-tile.com) I stormed the bored room one day to demonstrate my NanoDentures to the higher ups. They were a bunch of useless jackasses who thought they could make millions giving people free roof tile that was just under the amount needed to do their roof and then charge them a premium for the remainder. But seeing as I liked them as people and all... I was going to give them one last ditch to save themselves. My NanoDenture system was a system of nanobots that live in the GI tract (O.K. mutated E. Coli) and they pop up every half an hour or so to clean your dentures which are made of cheese. It was perfect. The only drawback was that your dentures were orange because they were made of cheddar. But I figured if they invested in R&D that we could like that problem by using ice instead of cheese or something like that. Unfortunately, the jackasses didn't see what they had under their noses and they fired me on the spot because I'd broken into yet another coke snorting party as most dot-bomber CEOs and management were wont to do. My dreams were destroyed that day. Ever since, I've been shopping around for the V.C. to adopt my technology and put more R&D into it. Let's hope the same thing doesn't happen to the janitor at Google...
-"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
Interesting to note also that this Google's first buyout of a Ruby on Rails shop -- and apparently MeasureMap's team includes a core Rails contributor according to DHH.
Well color me shocked!
I was also wondering when todays Google story would hit. They are becoming masters of pacing themselves so that at least one thing they do every day gets noted as "newsworthy" to keep them in the spotlight.
I'm a fiscal conservative, it's a pity we don't have a political party anymore
What hasn't been reported is that Google aquired OSTG a year ago as part of its public relations arm...
"Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
I'm guessing that Google have purchased Measure Map in large part due to the usability or "user experience" element that has gone into the service.
Google Analytics (from what I can see of the screenshots on Google's website) has a very static, statistical appearance to the way it presents data. Measure Map seems to be taking a different approach - a less cluttered appearance than analytics, selectively showing key website stats (rather than showing everything at once) but still letting users drill further into the stats data to explore in more detail if they want to. From what I understand, Measure Map also uses Ajax and Flash to let users explore data interactively, rather than just presenting them with a static page.