Amazon Plans Music Service To Rival iPod
theodp writes "The Wall Street Journal is reporting that Amazon is in advanced talks with the four global music companies about a digital-music service that could be launched as soon as this summer. It would feature Amazon-branded portable music players, designed and built for the retailer, and a subscription service that would deeply discount and preload those devices with songs."
I like buying books and DVDs from Amazon. But there's no coolness factor associated with having a music player from a warehouse operation. The iPod, on the other hand, is a cultural icon that everyone must have..
call it iMazon... no wait...
firestream.net
What, exactly, is Amazon going to be banking on by branding a line of music players? Their history for making functional, attractive gadgets? Hmm...no, that's Apple. Is the consumer expected to look at an Amazon-branded MP3 player they've never seen before and think, "Ah, Amazon! They do such a good job shipping gifts on or around Christmas, I'll bet their digital music service rocks?"
This has all the trappings of another expensive mistake.
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