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Amazon Plans Music Service To Rival iPod

theodp writes "The Wall Street Journal is reporting that Amazon is in advanced talks with the four global music companies about a digital-music service that could be launched as soon as this summer. It would feature Amazon-branded portable music players, designed and built for the retailer, and a subscription service that would deeply discount and preload those devices with songs."

33 of 161 comments (clear)

  1. Will they be able to compete? by VJ42 · · Score: 3, Interesting

    With Apple having such dominance of the market, will they be able to compete? Afterall, even now every commonplace mp3 player is oten referred to as an iPod, so won't people just think of this as an "Amazon iPod"? Unless they have a few tricks up their sleeve, some people will take this as a cheap copy and want "the real thing (tm)"

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    1. Re:Will they be able to compete? by Rydia · · Score: 2

      Yeah, I don't know why they don't just use their magic powers of extrapolation and come up with a vastly superior product like you just did. I don't get what's wrong with them....

    2. Re:Will they be able to compete? by Keebler71 · · Score: 2
      Excellent points! My personal experience is that there are many segments of the market that are not being explored at all. I searched for a portable mp3 player for months before finally buying a Nano a couple weeks ago. While it was indeed a stylish, nice little device, it was completely unsuited for my needs so I took it back and bought an iRiver T10.

      You see, I wanted an mp3 player for some hard-core fitness use. An iPod lpoks great attached to the arm (arm strap not included btw) of the hot chick walking on the treadmill at the gym - but try using an iPod while running intervals. I listen to language tapes a lot so am frequently pausing and resuming the player. This means I have to be holding the device and in the case of the iPod, looking at it you want to hit the right button if you are doing anything other than sitting down. On a stationary bike or treadmill, I am constantly putting it in the cup holder and picking it back up again - sweating all over it, etc... some other observations:

      • iTunes - fought with it...couldn't stand it... updater had me run the setup program THREE times! (and it installed Quicktime on my machine (ugh))... mark me flamebait but I prefer MediaPlayer 10 (but of course it is incompatable with iPods)
      • Accessories are ridiculously expensive (although there is a huge selection.) I'm thinking there is a huge market out there for a mp3 manufacturer that is compatable with existing iPod accessories
      • Didn't come with anything except a sliver of a fabric sack (iRiver came with a plastic shell type cover and armband ($30 dollars extra for iPod)
      • Doesn't play WMA or Ogg
      • no radio

      I gave it about a week before trading it in for the iRiver. Don't get me wrong, market forces obviously show that the iPod is a great product that meets the needs of most people,... I'm just not one of them... I want a small yet rugged mp3 player - one that I wouldn't cringe each time I drop wondering if $200 just went out the window...
      --
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    3. Re:Will they be able to compete? by molarmass192 · · Score: 4, Insightful

      People associate Apple with cool, edgy, and young. Meanhile, Microsoft is only geek cool, not nerd cool, and certainly not cool to the general population. People view Microsoft through the cheap, stale,retrictive, crap software they have to deal with at the office. Apple provides an escape from that. It's those flashy computers that you only see in cool Apple stores, not with a $300 rebate coupon at BestBuy. An iPod is a status symbol and the fact that it doesn't play WMA makes it that much cooler to nerds, I doubt the general pop gives a hoot about that lack. iRiver, while making better and even more expensive players, simply does not have the cachet of an iPod in a "that guy couldn't even afford an iPod ... what a loser" sense. It plays into the "low end luxury snob" trend that America is so deeply into these days with other non-necessities like Starbucks and high end restaurants.

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  2. But wait! by EraserMouseMan · · Score: 2, Interesting

    That means that iTunes will have serious competition. It will be interesting to watch the battle. Competition is good.

    1. Re:But wait! by Alex+P+Keaton+in+da · · Score: 2, Insightful

      Um- call it flamebait if you will, but is this like how A9 is slaying Google right now?
      Keep in mind that Wal Mart, the world's largest, most powerful retailer can't compete with iTunes with their music service. How many people even know Wal Mart has a music download service...
      Amazon is a great brand in many ways, but that doesn't mean they can roll right into a new business.

      --
      And All I Ask is a Tall Ship And a Star to Steer Her By
  3. The Coolness Factor... by __aaclcg7560 · · Score: 5, Insightful

    I like buying books and DVDs from Amazon. But there's no coolness factor associated with having a music player from a warehouse operation. The iPod, on the other hand, is a cultural icon that everyone must have..

    1. Re:The Coolness Factor... by plazman30 · · Score: 2, Insightful

      When you compare iPod to their nearest competitor, the Creative players. iPods are actually CHEAPER that their creative counterparts.

      The argument that iPods are overpriced doesn't hold water anymore...

    2. Re:The Coolness Factor... by Savage-Rabbit · · Score: 2, Funny

      The Coolness Factor...

      After reading that subjectline I was expecting an intellectually stimulating lecture on the intricacies of modern refrigeration technology. Now I am disappointed...

      --
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      -- Henning von Tresckow
  4. Partnership by Billosaur · · Score: 4, Informative
    Among the manufacturers Amazon has mentioned as likely partners for a subsidized hardware offering is Samsung Electronics Co., whose flair for stylish design is raising hopes among music executives that the initiative could create a strong alternative to iPod. A representative at Samsung's headquarters in Seoul, South Korea, couldn't be reached for comment.

    Samsung makes excellent products. I own a Samsung laser printer and microwave, and used to have one of their cell phones till my wife got me a Motorola upgrade for Christams two years ago. Their products are pretty reliable and robust, and if thay can create a decent MP3 player for Amazon, it should give the iPod a run for its money, though I suspect Apple's lead will shrink but never disappear unless they make some crucial marketing mistake.

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  5. iPod and iTunes by acaben · · Score: 3, Informative

    An iPod is a one of several small portable units used to listen to digitial music on. It is not a service. The iTunes Music Store is an online venue where you can purchase music. It might be considered by some to be a service, and is what Amazon is actually competing with. And even then, it's not really competition. Amazon is going to offer a subscription service. iTMS allows you to buy individual songs and albums and own them for perpetuity, as long as you agree to their crappy DRM.

  6. ipod killer huh? by minus_273 · · Score: 3, Interesting

    ipod killer huh? how many times have we heard that recently. It is interesting though that amazon is now in the hardware business. Oh wait, the article title "Plans Music Service To Rival iPod" is wrong.

    Oh crap. they are getting into the hardware business.. and the article title is from the WSJ not slashdot. The summary says nothing about that though. i wonder how many people who didnt RTFA are going to post something like the paragraph above. :-p

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  7. possible name... by solidtransient · · Score: 5, Funny

    call it iMazon... no wait...

    --
    firestream.net
  8. Our local shop just closed by RoboSpork · · Score: 2, Funny

    Our local record store just closed down, what a great shop it was too. Now this Amazon shop is coming, somehow I don't think it will exude the same charm that I got from our local shop. Hmm, I guess I should bought more records there and spent less time flirting with the cute girls behind the counter, darn.

    But on another note, I wonder much kicking and screaming the record company execs did as they were being dragged by collars into this by the many smarter people around them?

  9. They Might Have to by slashbob22 · · Score: 2, Insightful

    If we bow to RIAA's pressure, then Amazon's CD sales may be in trouble. "Even if CDs do become damaged, replacements are readily available at affordable prices." [RIAA]. While Amazon does sell at decent prices, the mere fact that you cannot backup your purchases may signal the end of an era.

    The CD medium has been a double edged sword for RIAA - the popularity of music on CD's over the past decade has increased sales and the influx of technology has made copying CD's easier. While I will argue that there aren't as many sales lost as they say, I will agree that because technology exists there are problems. That being said; most consumers like to own their purchases and CD's are still the best way to do so.

    --
    Proof by very large bribes. QED.
  10. Changing technology fields. by pubjames · · Score: 3, Interesting

    It's just struck me that an interesting trend is occuring. During the 90's, the company that owned the software was the winner, in other words, Microsoft became so dominant in the PC industry because they dominated the OS space, the hardware just became a commodity. They (and pretty much everyone else) though the same thing would happen in the mobile and 'living room' spaces. But it's not - the hardware is becoming more important - Microsoft realise that they only way they are getting into people's living rooms is coming out with their own hardware (the X-Box). Similarly in the mobile space, it's the ones that control the hardware that are going to win - so to compete in the digital content market Amazon is having to make its own version of the iPod, and Microsoft is also considering it. So we have software companies and online shops turning into electronics manufacturers.

  11. New headline... by jav1231 · · Score: 3, Funny

    "Amazon looking to dump tons of cash on HUGE tax write-off!"

  12. Ah well...hope springs eternal for marketing types by Sunburnt · · Score: 5, Insightful

    What, exactly, is Amazon going to be banking on by branding a line of music players? Their history for making functional, attractive gadgets? Hmm...no, that's Apple. Is the consumer expected to look at an Amazon-branded MP3 player they've never seen before and think, "Ah, Amazon! They do such a good job shipping gifts on or around Christmas, I'll bet their digital music service rocks?"

    This has all the trappings of another expensive mistake.

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  13. Captured HW and subscription based content =... by Overzeetop · · Score: 4, Insightful

    DRM. And I mean ugly, tight, restictive, ball-in-a-vice DRM.

    There was no mention of compatibility with iPod, or any other player, that I read. This sounds more like an Audible-like service, but for music. Near total lock in to the Amazon format, without any portability.

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  14. Enough by Luscious868 · · Score: 2, Insightful

    Until something actually rivals (or is beginning to rival) the iPod / iTMS combination, can we please stop having these stories? If I see one more iPod / iTMS rival and/or killer story then I'm going to throw up. They are just about as annoying as latest story on the next new thing that Google is supposedly working on.

    1. Re:Enough by Errtu76 · · Score: 2, Funny

      I heard google was developing the gPod.

      beta, ofcourse

  15. what a relief for Apple... by museumpeace · · Score: 3, Insightful

    it puts the lie to claims, now greenlighted to go to trial, that Apple Ipod/Itunes is a monopoly. Well, of course Amazon will seek to make the music files it sells iPod compatible. Right?

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  16. What Amazon has ... by binaryDigit · · Score: 4, Insightful

    What Amazon has that others don't that may allow them to compete effectively against the iPod/iTMS:

    - An established, well trafficed website. People already go to Amazon to shop for music and videos, allowing them to immediately download instead of purchasing a cd/dvd is an obvious evolutionary step. They don't need to try to drive people to use their service, people already do.

    - Purchase hardware directly from them. If they do indeed sell a hardware player as well, then this makes it even easier for the consumer. "Hey, I'm thinking of buying a mp3 player, I'll go over to Amazon and check them out". And lo and behold, you can purchase the Amazon player and get whatever music you order pre-loaded onto the sucker in one fell swoop. Even Apple doesn't offer this level of service.

    - Amazon already has relationships with the music industry and they are "established" enough to be a credible (in the eyes of the industry) alternative. Remember, Jobs and the music industry don't exactly see eye-2-eye on issues like pricing. I bet the music industry execs are chomping at the bit to play with someone who will bow more to their desires in order to establish a foothold.

    Not to say that this Amazon player is a shoo-in, but I think it's probably the most credible challenge to the Apple "monopoly" that has come around in a while. It will indeed be interesting to see if they can gain some measure of success vs the iPod/iTMS steamroller, or if they just end up sucking up all the after rans, in effect winnowing the market to two players.

    1. Re:What Amazon has ... by Qwavel · · Score: 2, Insightful


      Amazon might be able to distinguish itself from iTunes in the way you've described, but Yahoo already has many of these things: one of the internet's most popular web sites, the ability to tie together a set of offerings, a subscription model and better prices than iTunes.

      So how is Amazon going to compete with Yahoo when Yahoo has a years head start?

  17. What Amazon *should* do here. by Shag · · Score: 4, Insightful

    Dear Mr. Bezos (can I call you Jeff?),

    I think the idea of selling music players preloaded with music is really, really great. Totally. But I don't think you need to cannibalize your existing business to do it.

    Take a look at your company's "Top Sellers" page for electronics.

    Note that six of the top ten are iPods. (The others are lower-price, and probably lower-profit, items.)

    (You might also note that seven of the top ten items on your company's "Top Sellers" page for computers happen to be Apple products. See a trend?)

    You, of all people, know that people want iPods. And you're more than happy to sell them to them. Lots and lots and lots of them.

    Soooo... I hope you're also talking to Apple about this idea. Yes, their DRM doesn't really work well with the idea of a new portable device showing up with music on it that's not on the user's computer... but then, does anyone's?

    But if you asked, I bet they'd be willing to help you set up some sweet bundles of iPods and high-ticket iTunes Music Store cards, with a nice margin built in for you. After all, you move a lot of kit for them.

    And maybe Steve and Bono would even let you be on stage with them sometime. Wouldn't that be neat?

    --
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  18. Duh... it'll be... by bennomatic · · Score: 3, Funny
    aTunes!

    And the hardware will be called the aPod!

    --
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  19. Not impressed by BewireNomali · · Score: 2, Interesting

    This won't be competition for the ipod/itunes.

    the itunes issue isn't about cost. music is anonymously free all over the net. people WANT to pay for itunes. an amazon branded electronics device won't be competition for the ipod for two reasons: (1) its going to have to be spectacular to compete with the ipod on looks/UI alone (harder than it sounds), and (2) people like to know who is making their products (i.e. a brand). Amazon isn't known as an electronics maker - it's like Walmart selling a DAP.

    I haven't read the article, but if Amazon expects its brand to move DAPS, they are mistaken. If they think they can honestly compete with Apple on heart-share (Apple succeeds in establishing an emotive connection with its users, thus inspiring loyalty - it's like a wierd kind of nationalism or something) or on design - it seems like a fools errand.

    --
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  20. That's a licensing minefield by Rogerborg · · Score: 2, Interesting

    So, let me try and get this straight. I can't sell my current player on eBay with pre-loaded tracks, but I can buy a new one from Amazon with pre-loaded tracks? OK, fine, what happens when I want to sell the Amazon one? Can I sell it with those pre-loaded tracks (and only those, and how do I know several years down the line which ones were pre-loaded) or do I have to strip them off as well? Can I copy them off and back them up? If the device dies and needs a hardware replacement, can (and will) Amazon pre-load the new hardware with the same tracks, or do I have to pay for them again? Will my insurance cover the cost of replacing these tracks (and any others that I've downloaded) as well as the device if it's broken or stolen, and even if does in theory, how can I prove that they were actually still on the device when it was lost?

    It's a bit rich for music megacorps to demand that we respect copyright law when an informed and educated person can't in all honesty figure out what the law is, or specifically how it applies in cases like these.

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  21. Don't Confuse the Terms by h2d2 · · Score: 2, Interesting

    "Preloading" here doesn't mean there gonna load their Mp3 Players with "goodies" like those promised used iPods from eBay. Instead, it means that you will be able to by a bunch of songs along with your Amazon Mp3 Player that will be loaded on to the player prior to delivery. And I am sure this would be a introductory special offer, like by an Amazon Mp3 Player and get 50 free songs (or 25; or 100!)

    Oh, and before you go on and bash this service to be "loaded with DRM bullshit", please tell how exactly is Apple's service WITHOUT any DRM? And isn't it true that with every iTunes update Apple keeps adding more and more restrictions to how you can use YOUR OWN MUSIC!

    I for one, welcome our new South American Jungle Mp3 Cartel Overloads...

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  22. Re:Ah well...hope springs eternal for marketing ty by westlake · · Score: 2, Interesting
    Is the consumer expected to look at an Amazon-branded MP3 player they've never seen before and think, "Ah, Amazon! They do such a good job shipping gifts on or around Christmas, I'll bet their digital music service rocks?"

    Amazon is evolving into something like the Sears, Roebuck catalog, which was in every middle class home for 100 years. I think this can work.

  23. An easy way to hook this in well... by Churla · · Score: 3, Insightful
    Your music "service" is for an unlimited number of downloads for a flat fee per month. (As others are doing)
    Your music doesn't "expire" if they cancel account. (That's just a crappy thing to do, might as well go the iPod route then.)

    And the kicker to hook people in.. You go to Amazon to shop for a CD, for an extra $1 when you buy it you can download all the songs from it into your device right then so you can listen while the CD is being shipped. This could be with or without subscription. (Make it free if you have a subscription so that someone buying 5-10 CD's at amazon might be better off getting a months subscription which hooks them on your service!)

    --
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  24. How? by SuperKendall · · Score: 3, Informative

    And this is different to iPod/iTunes, how?

    I can burn a CD from protected AAC files today, as many times as I like. Think you'll be able to do that with the Amazon songs?

    How many computers will the Amazon songs work with (this is more likley to match ITMS, but it's a good question).

    Can I go to Bolivia for a month and keep playing my music? Not if Amazon is a subscription model, it will have to phone home with regularity to make sure I own what I am playing. Apple doesn't collect stattistics on what you are playing, but Amazon could (admittedly with a low sampling interval).

    Basically, do you like owning or renting? That's the difference.

    --
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  25. The only way this can work. by Radak · · Score: 3, Interesting

    There is one way I can see an Amazon-branded player/service work, and that is for Amazon to pair digital downloads with physical purchases, at least optionally.

    We are all impatient when we buy a new CD. We want to hear the music right now. For a lot of people, this means stealing a copy of the music to hear in the interim. Unfortunately for the industry, for a lot more, it means stealing the music outright and never paying for it.

    So what if Amazon let me buy a CD on their site and then immediately download all the tracks to my Amazon-branded player, and then a few days later, the physical disc arrived in the mail for me to add to my collection, at which point I could erase the digital copy from my player, or just leave it there and continue to listen to that copy, secure in the knowledge that I have a physical copy, with artwork, securely stored at home?

    The ability to buy online and listen instantly *coupled* with the ability to own a physical CD copy of something is the one thing every digital download service thusfar has failed to deliver and is the one reason I don't use any of them. I have an iPod, but I've never bought a single track from iTMS. I still buy CDs and rip them to mp3 to fill my iPod, and yes, sometimes I P2P a copy of something I've just bought, because I want to hear it without waiting for it to arrive.

    If Amazon provided this kind of service, paired with a high quality, functional Amazon-branded player, I would seriously consider dumping my iPod for their player. I don't see any other program being successful for them.