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Microsoft Hopes Prizes Will Attract New Searchers
BertieBaggio writes "Remember the long-running e-mail hoax that had Bill Gates testing an "e-mail tracing program" and offering to pay recipients big bucks if they passed his test e-mail along to all their friends? Well, the offer is true, sort of. Microsoft wants you to use its search engine, and it's got $1 million worth of prizes up for grabs for those who nibble at the offer. Following Yahoo's recent consideration of offering prizes to searchers, is this another tactic to lure users away from Google with candy and other shiny things?"
It's so useful they have to pay you to use it.
I really hope that Google doesn't jump on this bandwagon. I'd much rather see them invest any prize money towards making their system better. $1 million isn't much to a company like Google, but that's still enough to pay a number of developers and researchers for even a year's worth of development and innovation.
Cyric Zndovzny at your service.
The Microsoft mindset can be summed up in four words: You can buy anything.
It doesn't matter what it is you want; maybe you want to control a market, maybe you want to manufacture a quality video game console, maybe you want to create a public perception that you are a good company, maybe you want to be found innocent of breaking the law. For all problems, there is exactly one solution, and it always works: throw money at the problem. If this doesn't work, then increase the amount of money you throw.
Here we see the logical end conclusion of this kind of thinking. In this case, what Microsoft wants is users for its mediocre also-ran search engine. And the way they are attaining this is to simply buy some, by paying people to use their search engine.
Google isn't the only search engine?!?!?
I find that although many people are liberal in beliefs, they are conservative in actions.