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Microsoft Hopes Prizes Will Attract New Searchers

BertieBaggio writes "Remember the long-running e-mail hoax that had Bill Gates testing an "e-mail tracing program" and offering to pay recipients big bucks if they passed his test e-mail along to all their friends? Well, the offer is true, sort of. Microsoft wants you to use its search engine, and it's got $1 million worth of prizes up for grabs for those who nibble at the offer. Following Yahoo's recent consideration of offering prizes to searchers, is this another tactic to lure users away from Google with candy and other shiny things?"

38 of 195 comments (clear)

  1. Not gonna get me again by MyLongNickName · · Score: 3, Funny

    I ain't falling for this again. I've sent in about 20 of those damn e-mails and haven't got a thing from Bill.

    You can fool me once, twice, heck.... even 20 times. But twenty-one? Heck no! I'm not as dumb as I look (and my mommy tells me I look pretty dumb).

    Now, I have to get back to my e-mail and find out what funny, amazing thing will happen when I forward this e-mail to 18 of my closest friends... I only have 5 minutes to do it.

    --
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    1. Re:Not gonna get me again by Anonymous Coward · · Score: 2, Funny

      Hey, could you forward that to me?

      Man, what a sweet deal. What, with the Nigerian bank deal I'm working on, the AOL giveaway, and now this, I'm going to clean up.

    2. Re:Not gonna get me again by toddbu · · Score: 4, Funny
      I've sent in about 20 of those damn e-mails and haven't got a thing from Bill.

      I did. All I had to do was send a check for $199.95 for shipping/handling and I got a free copy of Windows XP.

      --
      If you don't want crime to pay, let the government run it.
  2. iTunes Contest by JFlex · · Score: 3, Funny

    Apple is doing something similar with the iTunes Music Store Billion Song Countdown, and I don't think they giving away prizes to try and lure users away from Napster.

    1. Re:iTunes Contest by toddbu · · Score: 4, Funny

      Maybe Microsoft should give away free downloads on iTunes. ;-)

      --
      If you don't want crime to pay, let the government run it.
  3. What is the quality of MSN's search like? by CyricZ · · Score: 4, Insightful

    What is the quality of MSN's search engine like? Does it rival that of Google?

    Indeed, Microsoft does have the resources to create a very powerful product, but that is often not what is done, as shown by many of their past products.

    Then again, I'll use whatever search engine returns the best results, regardless of what prizes they might be offering searchers. The prizes would have to be pretty significant for me to want to put up with what may be lower-quality searches.

    --
    Cyric Zndovzny at your service.
    1. Re:What is the quality of MSN's search like? by spinfire · · Score: 4, Interesting

      It does indeed, however generally I search Google first and if it fails me I'll try MSN, Teoma, Alltheweb, etc. In my observation, Google tends to be manipulated by malicious SEO more readily, but I think this may be due to the fact that they are such a huge, juicy target for SEO firms. The smaller, less popular engines are less likely to be targetted specifically by SEO, though generic SEO techniques still affect them.

      In general, the freshness of MSN's index rivals that of Google. I think both of them tend to feature new sites more prominently, but I'm not sure exactly how much of this is my imagination.

      Most major search engines offer a very clean interface these days as well, and MSN is no exception. However, MSN isn't advertising anywhere near as aggressively as Google is.

    2. Re:What is the quality of MSN's search like? by Anonymous Coward · · Score: 2, Interesting
      MSN search is doing much better nowadays. When I'm really researching stuff, I tend to search both Google and MSN and compare the results. Although Google remains my primary search choice, I am finding myself using MSN more and more.


      As a general rule of thumb, the top search result on MSN normally sucks, which tends to give you the immediate impression that the search engine is lacking, but if you look past that, it gets better quick. To my experience, MSN Search will normally contain the responses of the first page of Google's search across its first two pages of search results. Filling in the rest of those first two pages is normally about 50% useless pages, and 50% pages that are actually quite good matches that Google doesn't list until many pages later. When search for products, you'll find that companies tend to play games with Google's search results, and as such, MSN's can often be better. When searching for time sensitive items, Google seems much more responsive, which is both good and bad. Clearly, the responsiveness can be good when the thing you are searching for is very fresh, but at the same time, current events can often heavily skew what you would consider to be the expected results. For instance, if you search for "thyroid cancer", you would expect your first page to be lists of medical encyclopedia's, maybe a support group or two. However, if the day before some famous actor or musician announced they had thyroid cancer, the first page of Google's results has a tendency to be skewed towards that news.


      MSN search also answers direct questions more consistently. On occasion, Google can give you some Answer blocks that are just plain wrong. In my experience, I haven't ever gotten an answer block from MSN that has been incorrect factually.


      On the other hand, its kinda fun to search for Microsoft products on MSN search. The top result is NEVER the official website. On Google, it basically always is, which I would consider the proper result, but like I said, the top result in MSN is almost always crap.


      I'd say once MSN manages to purge about 20% of their crap results, they might become my search engine of choice.

    3. Re:What is the quality of MSN's search like? by etelerro · · Score: 2, Funny

      However, MSN isn't advertising anywhere near as aggressively as Google is.

      Oh, wait. I think you forgot to disable Adblock..

    4. Re:What is the quality of MSN's search like? by diegocgteleline.es · · Score: 2, Insightful

      Thus you're not offering the reward because your product is shitty. Instead it's because you have an opportunity to make a potentially rewarding business move.

      So wait: IE default home page in XP is msn.com, messenger has a text box field which allows you to search in msn, the messenger installer set ups your home page to msn.com, installs the msn bar in internet explorer, IE7 default search engine will be msn, there's a msn desktop search engine, Microsoft can put "search in msn" everywhere in vista AND still Microsoft needs to pay users?

      You don't need anything else to realize how crappy msn search is, if it was good and it'd offer interesting things everybody would use it, millions of users changing windows defaults to google are probably wrong right?

  4. Have you heard about Microsoft's search engine? by Anonymous Coward · · Score: 5, Funny

    It's so useful they have to pay you to use it.

  5. Another search engine is needed. by Anonymous Coward · · Score: 4, Insightful

    What we need is another search engine that isn't under the control of any one group. I'm not sure how this would be possible though, but with how these companies have caved in with censorship, we need a search engine that can't be controlled in such a way, like the internet can not be controlled effectively.

    I really have no idea how this could be achieved but having the search engines under the control of these corporations has proven bad for the interests of the public, well the Chinese public at the moment, but there is nothing that would make it very difficult for other governments to have their countries search results censored.

    There is mozdex which seems to be an open-source (I think it uses java though, so I wouldn't really say it's free-software) search engine project. But it's probably again open to the same form of abuse, being under the control of one entity, I believe.

  6. Let's hope Google doesn't resort to this. by CyricZ · · Score: 5, Insightful

    I really hope that Google doesn't jump on this bandwagon. I'd much rather see them invest any prize money towards making their system better. $1 million isn't much to a company like Google, but that's still enough to pay a number of developers and researchers for even a year's worth of development and innovation.

    --
    Cyric Zndovzny at your service.
  7. Oh ya! by Camel+Pilot · · Score: 4, Funny

    No details on how this works but can turn loose a perl/lwp script and let it run all night and wake up a winner! Something tells me they have thought of this angle.

    1. Re:Oh ya! by CyricZ · · Score: 3, Informative

      Existing search engines that have a similar scheme only allow you to win on your first ten searches per day, or something along those lines, in order to prevent automated searching abuses.

      --
      Cyric Zndovzny at your service.
  8. Search engines searching search engines by bobthemuse · · Score: 2

    Does google deliberately ignore links to other search engines?

    It would be a riot to find a 'winning search' somewhere in Google's cached pages.....

    1. Re:Search engines searching search engines by dasnov · · Score: 2, Informative

      Most search engines have in their robots.txt to disallow their results page (including google and msn search). So if the search engine follows the robots.txt file then this wouldn't happen.

  9. You know you product sucks when... by penguinboy · · Score: 4, Funny

    you have to bribe people to use it instead of the competition.

    1. Re:You know you product sucks when... by Scowler · · Score: 2, Insightful
      Well, it's either your product sucks or the marketing of your product sucks.

      Honestly, the search quality of Yahoo and MSN is likely on par with Google. But the perception of search quality clearly resides with Google. Credit their Marketing department.

      And we know it takes a REALLY long time to get over the perception of inferior quality even when it's just a myth. Look at the US auto industry compared to the Japanese...

  10. In other words, they're buying customers. by Anonymous Coward · · Score: 5, Insightful

    The Microsoft mindset can be summed up in four words: You can buy anything.

    It doesn't matter what it is you want; maybe you want to control a market, maybe you want to manufacture a quality video game console, maybe you want to create a public perception that you are a good company, maybe you want to be found innocent of breaking the law. For all problems, there is exactly one solution, and it always works: throw money at the problem. If this doesn't work, then increase the amount of money you throw.

    Here we see the logical end conclusion of this kind of thinking. In this case, what Microsoft wants is users for its mediocre also-ran search engine. And the way they are attaining this is to simply buy some, by paying people to use their search engine.

  11. Plato's Cave... by PipeIsArt · · Score: 5, Funny

    Google isn't the only search engine?!?!?

    --
    I find that although many people are liberal in beliefs, they are conservative in actions.
  12. Wasted time on searching more than... by cloricus · · Score: 2, Interesting

    I honestly wonder if the million in prizes makes up for the extra time collectively people spend trying to find the information they need instead of Googling it in the first place?

    --
    I ate your fish.
  13. Sigh...I guess it's true. by Daneurysm · · Score: 4, Insightful

    I'm an understanding fellow.

    I understand fanatic thought.

    I attributed roughly 90% of all 'slashvertisement' accusations as such. Fanatics who can't understand that sometime, yeah, its a sales pitch AND information...and even the more delicate nature of balancing financial interest versus blatant soul-less advertisting versus keeping the site alive. (they gotta pay for my favorite blog/news site somehow)

    I never really saw it like this before. I just did, and it breaks my heart a little.

    The most blatant astroturfing I have ever seen on slashdot.

    Could that article summary have been worded any more loaded? Sure, a vast majority of us realize what it is and wouldn't waste our time...but out of the tens and tens of thousands that are on here regularly (hundreds of thousands occasionally)....perhaps much more than that even..... but...if only 10% of all people click on that link and sign up, well....that's stil a metric shit-ton of people....and with language like that I'm surely being conservative.

    Sorry for the rant, mod me off into oblivion.... I just.... had to tell somebody... ~Dan

  14. I had a go by dilby · · Score: 4, Funny
    --
    This post patent pending.
  15. Not likely to change things by WindBourne · · Score: 4, Insightful

    A study was done in the last year on the typical users of the major search engines. Google had the bulk of intelligent, young, and wealthy, Yahoo and Google split the average person, and MSN followed it up with mostly uneducated and low income. I suspect that some of Yahoo's will go to MSN for the prize, but Google's? Not likely. They are a bit brighter than that.

    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:Not likely to change things by 16K+Ram+Pack · · Score: 3, Interesting
      Which probably means people who've bought a PC because they heard it would be good for their kids, but have no idea how to use it, and still have their homepage set to MSN.

      As an aside, this is why I'd always make sure that a website worked with Safari and Firefox. Whilst they are small percentages, they are predominantly people who are younger, wealthier or more tech aware, which generally means more disposable income..

  16. Re:Give-aways by CB-in-Tokyo · · Score: 2, Insightful

    "I'm sorry but using prizes to get people to use your search engine means you obviously don't have the technology to lure people. When something can't become popular by word of mouth it probably isn't that great. When someone has to GIVE you something to use their service, then it must be pretty bad."

    Actually, I am not too sure about that. Google is the market leader for search engines. My hdefault page is Google search and has been for years. If Microsoft has a better product, I wouldn't even know about it because I am satisfied with Google.

    One thing about Microsoft, they know business. They know every clean and dirty trick in the book. This promotion is designed to get users using the search engine for a period of time. Getting them accustomed to it. This marketing campaign will only be effective if their product has some superior aspects to the Google search engine. I don't think Microsoft would be dumb enough to pull this if they had nothing to offer.

    Word of mouth is not the most effective advertising method, and it is never sufficient to rapidly penetrate a market.

  17. The art of innovation by sl4shd0rk · · Score: 2, Informative

    Baldy: (grumbling about killing google - off camera)
    Bill : Steve, we need a new innovation.
    Baldy: (grumbles about google search.. and killing it)
    Bill : That's a great idea, we need a search engine! Like .. uh .. Google's
    Baldy: (erupting in a maniacal tantrum) I'll fucking kill Google! (throws chair)
    Bill : I guess this has already been done... hey wait a minute. Google isn't *paying* anyone to use their search engine!! We can pay people to use our search engine!! What do you think Steve?
    Baldy: (chewing on shoelaces, mumbling)
    Bill : I think it's a splendid Idea! Release the prize hounds immediately!

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  18. Re:Crawl while you surf by solafide · · Score: 2, Interesting

    See the Flock browser: it works really well, faster than FF, and it's still Gecko-based. And it has a search-history feature that's quite nice. http://www.flock.com/

  19. Not like Google doesn't have that either by martinultima · · Score: 3, Funny

    OK, I've exaggerated a little bit since this isn't a Google-sponsored thing, but Blingo provides prizes for using them as your search engine (and the search engine is of course run through Google).

    Now if you'll excuse me, I've just gotten the facts and need to convert my server that I've been running on Linux the past year or so for absolutely nothing to Windows Server 2003, since it's less expensive in the long run ;-)

    --
    Creative misinterpretation is your friend.
  20. Re:Iwon.com, Rise from your Grave! by kalbzayn · · Score: 2, Interesting

    Iwon is still alive and kicking. Just waiting for somebody to buy them up. I don't use MSN search, but I've noticed that most of the people that reach my blog from a search engine are coming from MSN. Them seem to index even little ol' me very quickly.

  21. The problem is by Anonymous Coward · · Score: 3, Interesting

    The problem is you actually do want control of the search engine by one group. The reason for this is that search engines are not about finding a source for information. Search engines are about finding an authoritative source for information. If you just want sites about "skiing", well, there are thirty thousand of those. When you search, you want to pick the ten most important. Which are those? Well, we don't want our search under the control of any one group, so let's solve this democratically. What groups might be able to tell us what skiing sites are important? Well, there's thirty thousand authoritative sources on the subject of skiing right here, the skiing sites themselves, and every single one of them thinks they are the most important one.

    Wait, that doesn't work at all. We now have thirty thousand equally important answers to our query, where we only wanted ten. What now?

    The internet itself serves the goal of information sources not under the control of any one group. This is not what you want out of a search engine. Search engines assume information sources are plentiful, and attempt to provide a single, authoritative source which provides a singular value judgement as to which sources are most important. This value judgement cannot work democratically, because the information sources have a vested interest in promoting their information sources over other information sources whether their value is greater or not.

    The only way to reconcile the philosophical desire for decentralization with the inherently centralized nature of search engines is to create projects which exist to collaboratively rate many sources. This goal is currently served by projects like dmoz, digg or stumbleupon. They unfortunately are only able to catalog a very small portion of the internet, because the raters are human beings, not robots like those that create the google index.

  22. A9 already does this by AuMatar · · Score: 2, Informative

    You get a Pi/2 (1.57%) discount at Amazon.com if you use the A9 search engine. No competition, everyone who uses it regularly gets it.

    --
    I still have more fans than freaks. WTF is wrong with you people?
  23. Try any of their KB searches. by badfrog · · Score: 2, Informative

    Any IT people try to search their knowledge base? Of course you have. Which means you probably know it's easier most of the time to type any error message in on Google, which usually finds the correct KB article.

    Then again, hopefully their KB doesn't use the same engine as MSN.

  24. and it's got $1 million worth of prizes by NullProg · · Score: 2, Interesting

    Dear Bill,

    I'd rather have my money back from my one purchase of Windows 95 for $80. I'd also like back my $300 purchase of Windows NT4. Microsoft owes me $160 on the two Windows 98 CDs I purchased, along with the $84 dollar Windows 98SE I bought which wiped out my OS/2 partition. I do have Windows 2000 PRO which I bought online for $120. Its OK for development, but it sucks at playing games.

    I bought for $40, Windows 3.0. I have two original copies (twelve+ disks each) of Windows 3.11 at $45 apiece. When I had an ARCNET network here at home, I spent another $45 on Windows for Workgroups. I also own, all the original MS DOS floppys from 3.3 which I purchased legally (but I can't remember the price).

    I spent $300 dollars on my copy of Office 6, and purchased the Office95 upgrade for $100. Now its worthless because you have changed the office formats.

    Bill, Im not buying XP/Vista because I shouldn't have to ask your permission to install software I buy off the store shelf.

    I'd like my money back. Stop giving prizes and give us what we paid for.

    Enjoy,

    --
    It's just the normal noises in here.
  25. Just another web-browsing prize for the pile by johnnyk427 · · Score: 2, Funny

    I dont know what the big deal is. I win stuff while browsing the web all the time! IPods, ring tones, xbox 360's. Often to claim the prize I will need to guess my favorite color (which I never get wrong) or verify that the following box is indeed flashing (which it has always been). I am also frequently the millionth viewer of a webpage, making my time spent online even more lucrative. You're probably astounded by my good luck and find it hard to believe, but it's true!

  26. Re:Damn... by psergiu · · Score: 2, Informative

    It IS a dirty trick:

    Quote from the Official Rules:

    6) ELIGIBILITY: This Promotion is open only to legal residents of the 50 United States and the District of Columbia, 18 years of age or older at the time of entry.

    The prizes will be received only by Fat Old Americans - who - as anyone knows - cannot properly use a computer.

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  27. The world is changing so fast by moria · · Score: 2, Insightful

    About 10 years, in the browser war, Mr Microsoft was giving stuff free to custeromes, to beat Netscape. 10 years later, the same Mr Microsoft is giving prize to customers, to beat Google. I cannot image what will happen 10 years from now. Will they give out stocks to customers?