Flexible Body Armor
dotmax writes "One item to pop out of the Turin Winter Olympics is the use of flexible body armor. Similar to silly putty, this shear rate material is flexible under normal load and hardens under impact. Sounds expensive, but could offer some great alternatives for traditional hard shelled impact gear in active sports and military applications."
Talk about clever marketing -- maybe they found some drunk shroud tourists to run around in their material. I'd be FAR more impressed if real athletes at the Torino Olympics were wearing this stuff.
Yes, it's true. This man has no dick.