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Podcasting Goes Pay-to-Play
James Draven writes "For the last year, people have been wondering - how to make money off podcasts? Some have dabbled with advertising, some with user donations, but now the most popular podcast on iTunes is moving to a subscription model. Bit-Tech is reporting that the Ricky Gervais Show will cost $7 a month starting next week."
My first exposure to cable was in Manhattan, where people welcomed it because it was damn near impossible to pull a signal. After that, it was a great idea to pay money to not see commercials, but then the commercials came anyway =( Thank god for TiVo, but I digress. My point is you are the first individual that I have ever heard saying "people thought cable was suicide".
The jury is definitely still out on Satellite radio. You did read about how XM's loss widening this week, didn't you?
I'll bet a few idiots will pay for their podcast, however, I don't think it's going to work very well. First, people are going to have to go seek out the audiobook version of their content on a weekly basis, instead of having it auto-sync'ed to their iPod. Second, this is going to greatly decrease their audience, which is never good for performers. Third, they've priced themselves out of the market, a podcast is not worth $3.50/hr when TV is going for 1.99/hr.
I could see paying a subscription of about $7/month to a podcast aggregator site to gain access to all of the content new and archived for maybe a season. Like I said, some people will buy their show but most people won't. In the process, they have alienated their audience, thus the reference to shooting oneself in the foot.
cat