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Woz On Apple's Success

Frankenbuffer writes "The Globe and Mail today has a short interview with Steve Wozniak, co-founder of Apple. Steve muses on spinning off iPod as a separate division. He also questions the move to Intel." From the article: "Microsoft wants to get out of the whole image of the big, black Darth Vader evil guy ... Innovation is probably going on within the company, because any time you put smart engineers in places eventually they wind up talking and innovating no matter how much you try to hold them back. I hope Microsoft improves and becomes more like Apple."

17 of 294 comments (clear)

  1. How is he questioning the move to Intel? by jdb8167 · · Score: 4, Insightful

    From the article:

    "Still, the switch to Intel is a necessary one from an engineering standpoint, he said, because Apple needed a way to improve performance per watt. Mr. Wozniak would have liked Apple to continue using Motorola processors, but "Intel just did a very good logic design.""

    Sounds like sound logic to me. No questioning there at all.

    1. Re:How is he questioning the move to Intel? by jdb8167 · · Score: 2, Insightful

      I guess I don't equate "questioning the move to Intel" with "I still have some questions." The first implies that Woz doesn't agree with the move. The second says that he doesn't have enough information to completely satisfy himself. But given that Woz is first and foremost an engineer, I suspect that he is going to side with the engineering argument over the emotional one.

    2. Re:How is he questioning the move to Intel? by linguae · · Score: 2, Insightful
      I guess it's good he's no longer with the company. We might still be using Performas....

      Performas weren't Woz's idea. If Woz still stuck with Apple for all of those years, we'd be seeing very expandable, open, and well-engineered Apple machines (well-engineered from an electrical engineering perspective). All of the modern PC enthusiasts would have stuck with Apple to this day had Apple kept the Apple II and went beyond that (more powerful processors, improved OS, etc.).

      If Woz still remained at Apple, Apple would have probably became an electrical engineering company that specialized in computers, not a consumer electronics company like Jobs has allowed it to become since the iPod. Apple would have been more like the old HP instead.

    3. Re:How is he questioning the move to Intel? by ceoyoyo · · Score: 2, Insightful

      It's hard to say. Perhaps Jobs having to start from scratch with NextStep made the Mac what it is today. Look at MS -- there's no particular reason for them to start from scratch so they haven't.

  2. Innovate? by bhirsch · · Score: 2, Insightful

    Apple's innovation would seem more related to its marketing than its engineering.

  3. Re:Why do people care about this guy? (serious inq by 91degrees · · Score: 3, Insightful

    He was co-founder of apple and creator of the original Apple personal computers. Reasonable to presume he has a few insights worth listening to.

  4. why? by Mike_ya · · Score: 2, Insightful

    He hopes his "long-time nemesis" improves and becomes more like Apple? Why?

    Does he realize that if Microsoft improves their image and becomes more like Apple it is only going to hurt Apple?

    Guess someone has some MS stock that he wants to see go up.

    1. Re:why? by PFI_Optix · · Score: 2, Insightful

      Or maybe, just maybe, he has an interest in seeing the field improved by greater, more innovative, competition.

      I'd like to see Microsoft become more like Apple. I'd like to see Apple become more like Google (yeah yeah China blah blah blah). The fact is, all the big companies have some excellent traits, and each could stand to learn something from the others. And the more they take these lessons to heart, the better their products get, and the more we benefit from it. Have you considered the possibility that what he wants is for everyone to have the better computer experience that would come from such innovation?

      --
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  5. Re:Why do people care about this guy? (serious inq by Golias · · Score: 4, Insightful

    His design ideas in the Apple ][ were revolutionary, so he as geek cred because of his clever engineering skills.

    Plus, he's kind of a hippy who marginalized himself at Apple and eventually quit because it stopped being fun, so he also has anti-establishment cred.

    He's also very good at talking about technology, and a fairly likable person, so the press loves the guy.

    Finally, Steve Jobs haters love to hail him as the "real" genius behind anything good that Apple has ever done, in spite of the fact that he was never really part of the Macintosh team and hasn't been involved in any company of note for a couple of decades now.

    --

    Information wants to be anthropomorphized.

  6. Exactly! by Mad+Ogre · · Score: 5, Insightful

    I hope Microsoft becomes more like Apple too... and build a decent OS on a solid Unix core.

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    MadOgre.com
  7. Apple... by jaweekes · · Score: 3, Insightful

    Apple has always been a "consumer" company, not a business player. When I see graphs of computer sales it makes me laugh, as Apple's market is almost purely non-business and "% of computer sales" means nothing to them. Look at the "% of computer sales to home users" and you will see that Apple is making vast in-roads in its target audience.

    Microsoft, Dell, HP and the rest target anyone with a pulse, which in my mind makes it less attractive. Apple's best move was the IPod because it not only makes wads of money, but increases the consumer's awareness of the whole Apple brand as a consumer company, and so the consumers are more likely to buy an Apple Mac if their IPod works well for them, then a Windows based computer which is made by HP, runs Microsoft, and runs Napster which getting support for is a nightmare (no, it's a hardware problem, no it's Windows at fault, etc...). My 2 cents...

    1. Re:Apple... by the_humeister · · Score: 2, Insightful

      That doesn't mean they aren't trying in the business field. Xserves come to mind.

  8. Re:Calling BS by Yahweh+Doesn't+Exist · · Score: 2, Insightful

    >Apple may have needed to improve performance, but not necessarily performance per watt

    laptops. heard of them?

  9. Re:Why do people care about this guy? (serious inq by typical · · Score: 5, Insightful

    He's the talented engineer that singlehandledly designed and built the Apple I as well as a great deal of Apple's later technology.

    He built neat stuff because he loved doing it, not because he wanted to become really wealthy or something else. He is a good example of the archetypal hacker.

    He loves high-tech practical jokes.

    He's credited with pushing hard for two major aspects of computers where his impact had a lasting effect on the industry -- gaming capabilities and openness. He liked playing video games, and wanted them to be affordable and available to all kinds of people. He also wanted them to be expandable and something that people could reconfigure and build new systems out of.

    He's a nice, funny guy, which contrasts with Jobs:

    He [Jobs] was given the task of creating a circuit board for the Atari game Breakout. According to Atari Founder Nolan Bushnell, Atari had offered $100 to each chip that was reduced in the machine. Unfortunately (and admittedly), Steve [Jobs] had little interest or knowledge in circuit board design. He made a deal with Stephen Wozniak: the bonus would be split evenly between them, if Woz could create a circuit board with a minimal number of chips. Much to the amazement of Atari, Wozniak reduced the number of chips by 50. Unfortunately he had made the design so tight that it was impossible to reproduce on an assembly line. At the time, Jobs told Wozniak that Atari had only given them $500 (rather than $5000), and that Wozniak's share was thus $250.

    Today, Jobs is a power broker and the Woz teaches computer science to kids and encourages people to be hackers and engineers. The Woz is a geek and Jobs is a marketer -- and we all want a friendly hero to love.

    He and Jobs started Apple partly with money made from selling blue boxes (devices that let people get free calls at the time) so he has a bit of appeal to the pirate folks out there as well.

    Basically, The Woz is the kind of guy that we all wish we had a lot more of in society, and wish that more people would emulate. That's why people like to hang on his every word. I attended a talk he gave once, and while I didn't walk away with my life changed, you get the feeling that this is a guy who really has figured out life and how to enjoy doing what he loves.

    --
    Any program relying on (nontrivial) preemptive multithreading will be buggy.
  10. A Computer Company? by fbg111 · · Score: 4, Insightful

    Woz: "We're a computer company, and we really think computers. Spinning off a separate division makes a whole lot of sense."

    Not anymore they're not. Now they're some combination of a media company, industrial design company, and computer company, to varying degrees. The other other Steve gets that...

    --
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  11. Re:Calling BS by cyber-dragon.net · · Score: 3, Insightful

    They left IBM/Motorola due to supply problems...
    Tell me why they would go to another company with supply problems?

    All the AMD zealots here seem to continually forget AMD's biggest problem, they cannot produce. Going with Intel is a BUSINESS decision as much as a technical one. We can debate the relative merits till the cows come home and it does not matter one bit.

    For the sake of this argument (and only to remove it as a possible sticking point) I will grant that AMD has a superior processor. Bottom line, that is irrelevant. The reason companies like Dell stick with Intel is because Intel offers them a good discount (reasoning and anti-trust not part of this) and more importantly they can deliver VOLUME consistently and without a problem.

    Apple has had their share of issues with supply from IBM/Motorola, why would it be in their interests to repeat that? Intel will offer them staff, resources for testing, many things AMD has never been able to offer a business partner. In the business word, these things are very valuable.

  12. Re:Woz is a good man by jcr · · Score: 2, Insightful

    Ultimately he rides on the shoulders of the talent around him.

    Why do you think that talent is around him, and not around (say) Michael Dell?

    but the execution is not his, never will be, and hes simply not capable

    You have no idea what you're talking about. People do the best work of their lives for Steve, because he won't accept anything less.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."