Who Really Won the Super Bowl?

BartlebyScrivener writes "In the latest development of the new field known as 'neuro marketing,' Marco Iacoboni and his group of researchers at the UCLA Ahmanson-Lovelace Brain Mapping Center used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching this year's Super Bowl ads. The findings are reported at Edge: The Third Culture."

Comments

Huh?

[ErikTheRed]

Considering the quantity of empty calories and assorted forms of alcohol consumed during normal SuperBowl viewing, I'm amazed they find any brain activity at all.

Re:Huh?

[Anonymous Coward]

The body is very resilient, instead of just dropping dead it makes its pain known by bashing heads, and yelling, while continuing to show everyone around that beer is bad, by drinking more. Sadly, this is normally seen as normal at such events, so the cries of pain go unnoticed exept by the beer sellers, who gladely sell you more.

Re:Who Really Won The SuperBowl?

[Anonymous Coward]

The Steelers 12th Man wears stripes.

Pop quiz

[NiteShaed]

The winner of the 2006 SuperBowl was:
a) The Pittsburg Steelers
b) The Seattle Seahawks
c) Bud Light
d) CowboyNeal

Re:Pop quiz

[gbobeck]

e). Da Bears, you insensitive clod!

C. "I have no fucking clue"

[tverbeek]

I couldn't tell you who won if my life depended on it, because I don't even know who was playing. I do know that it was played in Detroit, because I live in Michigan, and the local news media (even in other parts of the state) couldn't stop talking about that fact. I don't recall anyone mentioning the Lions, so I assume it was a couple other teams, but I don't follow basketball, so I couldn't name any off the top of my head.

They're talking about advertisers

[TechnoGuyRob]

Since over half of us Slashdotters don't RTFA, keep in mind they're talking about who won in ADVERTISING.

And I think I speak for all Slashdotters when I ask: ...what's a Super Bowl?

Re:Who Really Won The SuperBowl?

[Karma Farmer]

In the two weeks since the SuperBowl, I have not purchased a Hummer

I turned into a giant robot and had sex with godzilla.

Also, I used my company's FedEx account to send human body parts cross country.

Re:Who Really Won The SuperBowl?

[Basehart]

I just assume everything I see on TV is stupid. That way, everything makes sense.

Look at the pretty lights

[Shimmer]

Allow me to summarize this article for you all:

We have no detailed understanding of how the brain works, but look at the pretty lights! Some areas of the brain light up for Commericial A and others light up for Commercial B. Wow! What does it mean? Maybe it means that we can predict behavior based on gross neural activation/deactivation patterns... but maybe it doesn't.

Can we have some more funding now? And, say, I'm thirsty. Who's up for a beer?