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Who Really Won the Super Bowl?

Posted by ryuzaki0 on from the cat-scans-meet-scanlines dept.

BartlebyScrivener writes "In the latest development of the new field known as 'neuro marketing,' Marco Iacoboni and his group of researchers at the UCLA Ahmanson-Lovelace Brain Mapping Center used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching this year's Super Bowl ads. The findings are reported at Edge: The Third Culture."

1 of 174 comments (clear)

  1. They did the same to bush supporters by Anonymous Coward · · Score: 0, Troll


    but they kept getting "signal not found, please calibrate"