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Interactive Commercial Utilizes Tivo Features

Posted by ryuzaki0 on from the making-commercials-right dept.

scrow writes "Marketing officers at Kentucky Fried Chicken's Yum! Brands Inc. have developed a commercial containing a hidden message for the viewers to find using their DVR systems. The aim is to combat the use of DVR devices, like Tivo, to skip advertising by introducing interactivity."

4 of 165 comments (clear)

  1. Can someone please post the code? by SengirV · · Score: 3, Funny

    So I don't have to actually watch the comercial.

    --

    Prof. Farnsworth - "Oh a lesson in not changing history from Mr I'm-My-Own-Grandpa!"

    1. Re:Can someone please post the code? by eln · · Score: 2, Funny

      Dude, the prize is a Buffalo Snacker Chicken Sandwich. For your own safety, I can't give you the code.

  2. Re:Oblig Profit! by neuroticia · · Score: 2, Funny

    Slowing them down not only makes them more annoying, but it also ensures that your message DOES NOT get across. What is advertising? It's a carefully planned message-in-motion at approximately 15-60fps. Having someone step through it frame-by-frame to look for a coupon does *NOT* make them recepients of your message. If they wanted to capture someone's attention they should just throw up the coupon, and freeze there for the whole 15-30 second spot. Static image. Can you imagine? People would be going nuts trying to figure out if their TV was broken. :p

  3. Re:interactivity? by Anonymous Coward · · Score: 1, Funny

    Firefly... subtle?

    You blatantly conform. You disguise your insecurity poorly. You use geek buzzwords and memes:

    -tivo (+2)
    -Firefly (+5, level up)
    -borrowed but intend to buy (+1)
    -hate commercials (+1)
    -rarely watch television (+2)

    Your SN smacks of idolatry and has homoerotic subtext. You're barely holding it together. You're an elitist who uses money to compensate for his small penis. Hence the Mercedes.