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Interactive Commercial Utilizes Tivo Features
scrow writes "Marketing officers at Kentucky Fried Chicken's Yum! Brands Inc. have developed a commercial containing a hidden message for the viewers to find using their DVR systems. The aim is to combat the use of DVR devices, like Tivo, to skip advertising by introducing interactivity."
My thoughts exactly: why the hell would I want to get interactive with a commercial for some 99 cent burger? If I can afford a tivo, I surely can afford better food than that... Offer me a coupon for a free Mercedes, and you might get my attention.
Commercials ruin the whole TV experience for me. I watched Firefly from DVDs I borrowed from a friend, and I enjoyed it tremendously. The DVDs are already on my to-buy list as soon as I can spot them in a store nearby. They recently started airing them in my country though, and they're interrupted twice for commercials. Those commercials ruin the whole pacing of the episode, and leave me in a state of confusion as soon as the show resumes because by then I'll have forgotten some of the subtle stuff that happened because I was distracted by the commercials, and I'll need a couple of minutes to get back into the show. Imagine how much worse it would be if I actually had to interact with the damn commercials in between, completely ruining my concentration. Heck, stuff that burger where the damn sun don't shine; I'll happily skip past commercials whenever I get the chance.
Install windows on my workstation? You crazy? Got any idea how much I paid for the damn thing?
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