Rise of the Small Brands

gbobeck writes "Yahoo News is running a story looking at smaller brands in the marketplace. The article discusses the increase of numbers of people who are choosing to purchase lesser known brands of electronics. The bottom line is the major electronics makers still dominate the market, but collective presence of lesser-known brands has helped keep prices down while boosting product choices."

Comments

Just shop at the outlets

[BadAnalogyGuy]

The products are perhaps not the cutting edge stuff, but you can rest assured that you're buying a name brand and all the piece of mind that that gets you. Not crap like Akai or Vizio. I'm talking Sorny, Magnetbox, and Panaphonics.

Re:Less known or Lesserknown ?

[syntaxglitch]

Well, the Internet thinks it's "lesser known" by a landslide.

less known vs. lesser known

Keeping in mind that correct grammar is itself "lesser known" on the internet, small fragments of sodium chloride are suggested for consumption.

Your friend's professor is an idiot

[BadAnalogyGuy]

Since brands can be counted, the correct term is 'fewer known'.

Otherwise, it's 'lesser known'.

There is no construction 'less known' unless it's some archaic UNIX command.