Rise of the Small Brands

gbobeck writes "Yahoo News is running a story looking at smaller brands in the marketplace. The article discusses the increase of numbers of people who are choosing to purchase lesser known brands of electronics. The bottom line is the major electronics makers still dominate the market, but collective presence of lesser-known brands has helped keep prices down while boosting product choices."

Comments

Less known or Lesserknown ?

[delram]

A while ago, one of my friends wrote a paper that used the term 'lesser known'. His Professor was of the opinion that it's read as 'less known'. Any thoughts ?